Ever found your ads not performing the way you expected them to? Or paying waaaaay too much for your leads and got no idea why or how to fix it? Maybe your ads are being seen by a lot of people…..but they're not signing up for your freebie or webinar?
Well, before you burn it all to the ground and stop your ads, I want to take a moment to introduce you to The Melville Method! It’s a simple 3 step method to determine why your ads aren’t working the way you want them to, so that you’re not spending more on your ads than you need to, get more people seeing them, and have know EXACTLY what to fix to bring in more amazing leads and make more sales!
Click play, tune in, apply the Melville Method to manage your ads…..and see the difference it makes!
In This Episode:
[3:35] How much is it costing you to get the results you want from your ads?
[5:00] What are the metrics that matter when it comes to managing your ads?
[13:20] What could be causing your ad costs to be too high?
[20:00] How to tell if your landing page is converting well?
Resources:
Troubleshooting Checklist: https://lizmelville.com/lab5download
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
