Running Facebook ads with someone else’s strategy is a lot like buying new clothes! It takes some time, searching and even a little bit of tailoring to find the right fit! In fact, not all ad strategies are created equal. Some have a greater chance at success than others, and not all strategies are designed to be “one size fits all”.
Wondering how to make a strategy work for you? Click play and listen to this week’s episode of Ads That Convert and have your ad strategy fitting like a great pair of trousers in no time!
What You'll Discover:
- You’ve copied someone else’s successful strategy completely, every detail, and it’s not working. What’s happening?
- Don’t be afraid to change, modify or tweak a basic ads strategy to fit you perfectly!
- A successful entrepreneur’s approach to ads and how it differs from an unsuccessful entrepreneur’s approach to ads.
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
