How many times have you said this proudly to yourself, or heard others say this at the end of successfully promoting their online course?
Like it's some kind of badge of honour to get there without using ads?
And I get it. Because why pay for something if we can find enough people to fill our launches using groups, social posts and going live…..for FREE?
Well, let me tell you, it's exactly this kind of thinking that keeps struggling entrepreneurs struggling, and that's stopping you from EXPLODING the growth of your business!
Because what if that amazing launch, that you ran without paid traffic…….could have been so much BIGGER by using ads? Imagine what it could make possible for the success of future launches?
Click play and find out just what you stand to gain by implementing an ads strategy for your next launch!ย
In This Episode:
[5:15] Should building organic traffic be part of your strategy?
[7:25] Why should I be using Facebook Ads?
[8:05] Why choosing to be proud of not using Facebook ads is keeping you stuck
[9:10] How much bigger and more successful could your launch be?
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesnโt mean that it isnโt worth figuring out! That is precisely what Iโve spent the majority of the year doing, and now Iโm excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by โLess is Moreโ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
