5 Reasons Why Your Facebook Page Isn't Working
Facebook. When it comes to business, it can be one of the most frustrating social media networks to use. You spend time on your page. You post your content…….but nobody seems to see it! Page likes have flat-lined, and you just cannot figure out how to breathe new life into the page. In fact, you are probably beginning to wonder if it's worth the bother!
So why isn't it working? Sorry, but you won't like this. You won't like it one bit! Because the old adage of ‘a bad workman always blames his tools‘ is at the very core of the problem. It isn't that Facebook doesn't work – it's all down to how YOU'RE working Facebook.
Facebook has amazing potential to draw in your customers, build a fantastically loyal fan base, and to boost your leads and sales. But only if you play to its strengths, understand how it works, and use the tool the right way.
What am I Doing Wrong?
There are lots of things you can do that will make a difference to the results you see from your Facebook page. Here are my top 5 reasons why your Facebook page might not be working for you….and what you can do to change that:
1. Not having a plan
Why are you using Facebook to promote your book, product or service? Is it because you already have a personal profile, and are familiar with how to use the network? Is it because it's the biggest of all the networks?
It is so important to reflect on this. Have a plan. Set goals. Work out exactly what you want to achieve from using Facebook. Is it to drive traffic to your sales page or website? Build your email list? Build a community of loyal customers or readers? Whatever your goals are, write them down, and focus on how you will use Facebook to get there, and work towards your plan. But don't forget to measure and review your progress…..so you know exactly what is and isn't working!
It can be difficult to know what to say on your Facebook page. If you end up staring at a blank screen for too long, you might just decide to leave it until the next day. And the next. However, the end result is that you will not be posting consistently and regularly enough to keep your page and content visible. No interaction on your page? Because of how the newsfeed algorithm works behind the scenes, Facebook won't serve your posts to people's newsfeeds! So your page and posts almost become invisible.
Start by building a list of topics you can talk about, and sources of those articles, images etc. Then plan what you will post when, and link it all back to your overall strategy.
(Struggling to know what to post? Download my new, free ebook and use the 47 page post ideas in there to get you started. Click here to grab your copy.)
3. Your Posts Just Aren't Interesting to Your Fans!
This is often one of the key reasons why a Facebook page isn't working – you're posting the wrong content. Interesting content, that engages your audience time and time again, is one of the most important factors in building your page and getting results. But all too often we fall into the trap of posting about things that interest US…..and not necessarily the fans of our page.
Just how well do you know your ideal customer? What do they want to chat about? Learn about? It may come as a shock to know that they do not want to be sold to. They want to be entertained, have conversations. So, what will you post about that serves up interesting and engaging content to your fans, time and time again?
4. It's the Wrong Network!
Facebook might be the biggest of all the networks……but it doesn't mean it's the right one for your business. Is it where your customers hang out in their greatest numbers? No? Then you might be focussing a lot of time and effort in the wrong place!
5. People Can't Find You
How easy is it to for other people to find your Facebook page? Are there other pages with the same name? Is the page name easy to miss-spell? All these factors can make it difficult for people to find your page, even using the Facebook search bar. Make sure you have your personalised, Facebook web address set for your page, and promote it everywhere you can to tell people EXACTLY where to find your page.
Is Facebook Worth the Effort?
In my honest opinion, absolutely yes! But only if it's the right network for you and your customers or readers, and if you are prepared to put in a bit of effort in setting a plan of action, and have the time to post great content consistently. With a bit of planning, this doesn't need to take up valuable time, and it will help you see results.
What do you think? What approach do you feel works best, and has made a difference to the success of your Facebook page? Let me know in the comments below.