Where does your ad actually show up on Facebook? I think that’s a great question that deserves a closer look!
Often times when a platform gives us the choice between automatically doing something for us, or letting us do it ourselves, beginners choose automatic, and experts do things the hard way.
But as Facebook Ads Manager continues to get more elaborate, and the algorithm continues to evolve, that simply isn’t the case anymore.
In a lot of cases, automatic would actually be the best possible option, but there are still some very specific instances where you’ll want to have control over ad placement! If this hasn’t scared you yet (or even if it has scared you a little), click play and get all of the details on which one to go with!
What You'll Discover:
- The alarming truth about the number of placement options available to you.
- How automatic placement actually works.
- Special considerations about different platform functions.
- How the options are laid out, and what they control when you decide to edit your ad placement.
- Key considerations when choosing to automate your ads or choosing placements manually.
Soundbites:
“If you’re using a video ad and it’s more than a minute long, you won’t be able to show it on Instagram”
“What devices do you want your ads to be shown on?”
“A simple way to get your ads set up is to choose automatic placement”
“Serving your ad in as many places as possible is actually the best way to optimize it to get the best results”
“As always, the key is in the testing”
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- Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
