Episode 44: Which Facebook Ad Placements Should I Choose?

Where does your ad actually show up on Facebook? I think thatโ€™s a great question that deserves a closer look!

Often times when a platform gives us the choice between automatically doing something for us, or letting us do it ourselves, beginners choose automatic, and experts do things the hard way.

But as Facebook Ads Manager continues to get more elaborate, and the algorithm continues to evolve, that simply isnโ€™t the case anymore.

In a lot of cases, automatic would actually be the best possible option, but there are still some very specific instances where youโ€™ll want to have control over ad placement! If this hasnโ€™t scared you yet (or even if it has scared you a little), click play and get all of the details on which one to go with!

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What You'll Discover:

  • The alarming truth about the number of placement options available to you.
  • How automatic placement actually works.
  • Special considerations about different platform functions.
  • How the options are laid out, and what they control when you decide to edit your ad placement.
  • Key considerations when choosing to automate your ads or choosing placements manually.

 

Soundbites:

โ€œIf youโ€™re using a video ad and itโ€™s more than a minute long, you wonโ€™t be able to show it on Instagramโ€

โ€œWhat devices do you want your ads to be shown on?โ€

โ€œA simple way to get your ads set up is to choose automatic placementโ€

โ€œServing your ad in as many places as possible is actually the best way to optimize it to get the best resultsโ€

โ€œAs always, the key is in the testingโ€

 

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!

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Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!