How can you tell if your audience is getting tired of seeing your ad? It’s a question I hear a lot from people running ads – particularly to evergreen funnels.
While it’s all well and good to keep things running, sometimes it can help to freshen an ad up so that your audience are excited to see them again!
In this week’s episode of Ads That Convert, I’ll be going over the metrics you’ll want to be keeping an eye on to determine whether or not your ad is being seen too often, and a few important indicators to look for if you want to know how it’s performing.
Finally, I’ll share 2 ways that you can get your ad performing well again, without starting from scratch!
What You'll Discover:
- Key indicators that your ads are getting tired.
- The best metrics to watch when determining whether or not your ad is still working.
- 2 ways to freshen up your ad so that it starts performing well again!
Soundbites from this Episode:
“Facebook ads can be simple, even if they can’t be easy”
“A lot of you worry about whether or not your audience are getting sick and tired of seeing the ad”
“How do you know of your ad is getting tired?”
“Keep your eye on that key metric because it’s a great barometer of how interested people continue to be in your ad”
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
