What’s Working With Facebook Ads in 2020?

You don't need me to tell you that 2020 has been quite a year! And there have been loads of changes and developments inside Facebook and ads manager, as well as social and economic changes at a global level.

So what is actually working with Facebook ads in 2020? Well, as someone who is often hired to manage ads for the launches of some very successful business owners and entrepreneurs, Iโ€™ve been blessed with the opportunity to spend hundreds of thousands of dollars on ads.

Iโ€™ve also been equally blessed to help generate millions of dollars in revenue from these ads! So Iโ€™ve learned a thing or two about what's working well in 2020, and also what isn't!

I want to take a moment and share these insights with you in this episode, so that you can get up to speed on which things will generate results for you, and help avoid some costly mistakes as well!

In This Episode:

[4:30] Itโ€™s not just that Facebook ads have changed, or that Facebook itself has changed, itโ€™s that life as we know it has changed….we now need to find ways to adapt.

[6:45] How do you show your audience that you can be trusted?

[10:00] A strong case for using video ads to break through the noise, and the role that Artificial Intelligence and Augmented Reality advertising are playing in your brand awareness.

[13:25] My absolute favourite thing to use in 2020 to help your ads reach the level of success you desire (and why itโ€™s my favourite tool to use).

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!

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Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!