You don't need me to tell you that 2020 has been quite a year! And there have been loads of changes and developments inside Facebook and ads manager, as well as social and economic changes at a global level.
So what is actually working with Facebook ads in 2020? Well, as someone who is often hired to manage ads for the launches of some very successful business owners and entrepreneurs, I’ve been blessed with the opportunity to spend hundreds of thousands of dollars on ads.
I’ve also been equally blessed to help generate millions of dollars in revenue from these ads! So I’ve learned a thing or two about what's working well in 2020, and also what isn't!
I want to take a moment and share these insights with you in this episode, so that you can get up to speed on which things will generate results for you, and help avoid some costly mistakes as well!
In This Episode:
[4:30] It’s not just that Facebook ads have changed, or that Facebook itself has changed, it’s that life as we know it has changed….we now need to find ways to adapt.
[6:45] How do you show your audience that you can be trusted?
[10:00] A strong case for using video ads to break through the noise, and the role that Artificial Intelligence and Augmented Reality advertising are playing in your brand awareness.
[13:25] My absolute favourite thing to use in 2020 to help your ads reach the level of success you desire (and why it’s my favourite tool to use).
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
