You don't need me to tell you that 2020 has been quite a year! And there have been loads of changes and developments inside Facebook and ads manager, as well as social and economic changes at a global level.
So what is actually working with Facebook ads in 2020? Well, as someone who is often hired to manage ads for the launches of some very successful business owners and entrepreneurs, I’ve been blessed with the opportunity to spend hundreds of thousands of dollars on ads.
I’ve also been equally blessed to help generate millions of dollars in revenue from these ads! So I’ve learned a thing or two about what's working well in 2020, and also what isn't!
I want to take a moment and share these insights with you in this episode, so that you can get up to speed on which things will generate results for you, and help avoid some costly mistakes as well!
In This Episode:
[4:30] It’s not just that Facebook ads have changed, or that Facebook itself has changed, it’s that life as we know it has changed….we now need to find ways to adapt.
[6:45] How do you show your audience that you can be trusted?
[10:00] A strong case for using video ads to break through the noise, and the role that Artificial Intelligence and Augmented Reality advertising are playing in your brand awareness.
[13:25] My absolute favourite thing to use in 2020 to help your ads reach the level of success you desire (and why it’s my favourite tool to use).
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