Episode 78: What Your Pricing Could Be Saying About Your Own Self Esteem

Have you ever wrestled with pricing an offer or an online course, and heard those whispers inside your head of “nobody will pay THAT for THIS?!” Or struggled to decide on the right price for your course, because you're worried nobody can afford it?

Then this episode is for you! Discover the secret messages that your pricing could be sending to your customers, and how it can massively affect how you are perceived. And why putting a discount price on a luxury service or product, can send out all the wrong signals!

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What You'll Discover:

  • The hidden messages your pricing contain about your own self worth?
  • How pricing sends subliminal messages to the people who look at our offers.
  • What slashing prices might be saying to your potential customers (and it's not about being more affordable!)

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Resources Mentioned:

Thrive Global article: https://thriveglobal.com/stories/what-your-pricing-is-trying-to-tell-you-about-your-level-of-self-worth/

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

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Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!