How much to spend on Facebook ads when you’re just starting out

When you're just getting started with Facebook ads, deciding on a budget you feel comfortable with….but that will also give you results…can be a tricky decision!

If this is something you've been wrestling with, then this episode is for you. I'm breaking down the most important factors affecting your decision on what to spend, including how Facebook determines the cost of your ads, how cost will differ based on the purpose of your ad…..and what you might need to spend just to test out your ads.

So, click play and join me in the Lab!

 

In This Episode:

[4:15] How do Facebook Ads actually work, and what influences the cost of running an ad?

[7:35] How Facebook Ads differ from one another, and how it affects what you pay to get a result.

[11:00] What amount would you be comfortable spending as an initial investment?

[12:55] What is your objective for using Facebook Ads?

[14:15] Is your business ready to start using Facebook Ads?

 

Register For My Brand New Ads Training!

Click here to register and get all the details

 

Join the FREE Launch Lab Podcast Community

https://lizmelville.com/group

 

To connect with me and share your thoughts on the podcast:

 

To help out the show:

  • Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

.

mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad that’s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!

Scroll to Top

Get your FREE 3-Step Guide to fix an ad that’s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!