What is happening to Facebook advertising with Apple making changes to their operating system?
With iOS 14 rolling out, there are a few things you will need to consider where Facebook ads are concerned so that you stay ahead of the game and bring in those hot leads and conversions!
In this episode we're exploring what Facebook and Apple have been saying about the update; and covering a few of the likely outcomes that may come from the move to iOS 14.
Plus, what you can be doing now to prepare for the changes to your Facebook advertising experience so you can continue to perform as effectively as you possibly can!
In This Episode We'll Be Covering:
[2:30] Why Facebook Ads Manager might have been a little confusing lately.
[3:50] App Tracking Transparency Feature: what is it and why is it relevant to your ads?
[6:30] What could happen as a result of these changes with iOS 14?
[12:00] What should you be looking out for in Ads Manager?
[15:30] What is the biggest effect that this change will have on you as an advertiser?
[22:00] What can you be doing now in order to prepare for the changes ahead?
Resources & Further Reading:
- Facebook Webinar about the changes on 7th January 2021
- How to Verify Your Domain in Business Manager
- Facebook articles about the iOS 14 Changes:
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
