What the Apple iOS 14 Changes Mean for Facebook Advertisers

What is happening to Facebook advertising with Apple making changes to their operating system?

With iOS 14 rolling out, there are a few things you will need to consider where Facebook ads are concerned so that you stay ahead of the game and bring in those hot leads and conversions!

In this episode we're exploring what Facebook and Apple have been saying about the update; and covering a few of the likely outcomes that may come from the move to iOS 14.

Plus, what you can be doing now to prepare for the changes to your Facebook advertising experience so you can continue to perform as effectively as you possibly can!

In This Episode We'll Be Covering:

[2:30] Why Facebook Ads Manager might have been a little confusing lately.

[3:50] App Tracking Transparency Feature: what is it and why is it relevant to your ads?

[6:30] What could happen as a result of these changes with iOS 14?

[12:00] What should you be looking out for in Ads Manager?

[15:30] What is the biggest effect that this change will have on you as an advertiser?

[22:00] What can you be doing now in order to prepare for the changes ahead?

 

Resources & Further Reading:ย 

  1. Facebook Webinar about the changes on 7th January 2021ย 
  2. How to Verify Your Domain in Business Manager
  3. Facebook articles about the iOS 14 Changes:

 

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

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Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!