How will GDPR affect your email list and Facebook ads?
With the deadline fast approaching, and a lot of confusion among marketers about what they need to do, or whether it applies to them at all, let's look at the key points you need to consider.
What is GDPR and who does it affect? (clue: it's not just people in the EU!!)
What your responsibilites are if you collect or process personal data
Essential steps you need to take if you have the FB ad pixel on your site
Best practices for being GDPR compliant with your opt-in forms and email list
Do you need to re-permission your whole list? This may not be the answer you expect!
Links mentioned:
Suzanne Dibble's GDPR Facebook group: https://www.facebook.com/groups/GDPRforonlineentrepreneurs/learning_content/
Suzanne's FREE GDPR checklist: https://jz993.isrefer.com/go/gdprcl/lizmelville
Suzanne's GDPR pack: https://jz993.isrefer.com/go/gdpr/lizmelville
**Please note these are affiliate links, and I will receive a small commission for any purchases made using these links.
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
