How can you tell if an audience is warm or cold? How do you decide which targeting options to use in your ads? I’m here to help you with all of your temperature taking needs on this week’s episode of Ads That Convert!
I’m sharing what exactly makes an audience cold, warm or hot, and when you should consider using them to reach your sales and engagement goals!
I’m also sharing some of my own insights into effective targeting, including my personal favourite audience to use! Tune in and solve all of your targeting problems!
What You'll Discover:
- How to define what is a warm, hot or cold audience
- How do you decide which to use when creating your ads?
- What’s the deal with lookalike audiences?
- The difference between Facebook Page likes and page engagements.
- The three phases of targeting, and when to use the appropriate targeting options.
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To connect with me and share your thoughts on the podcast:
- Leave a note in the comment section below.
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To help out the show:
- Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
