Episode 52: Warm, Hot or Cold? What Type of Audience Should You Use?

How can you tell if an audience is warm or cold? How do you decide which targeting options to use in your ads? Iโ€™m here to help you with all of your temperature taking needs on this weekโ€™s episode of Ads That Convert!

Iโ€™m sharing what exactly makes an audience cold, warm or hot, and when you should consider using them to reach your sales and engagement goals!

Iโ€™m also sharing some of my own insights into effective targeting, including my personal favourite audience to use! Tune in and solve all of your targeting problems!

 

What You'll Discover:

  • How to define what is a warm, hot or cold audience
  • How do you decide which to use when creating your ads?
  • Whatโ€™s the deal with lookalike audiences?ย 
  • The difference between Facebook Page likes and page engagements.
  • The three phases of targeting, and when to use the appropriate targeting options.

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  • Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

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Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!