This week on the Launch Lab Podcast, Iโm welcoming Andy Brown of The Disruptors Club to the show, to talk about his experience with a few Facebook Ads managers that left him with burned fingers, and realising he would need to take the reins and run ads himself.
Once he made the decision, and jumped into learning ads with both feet, he started to experience an entirely different world! One where he began to invest in ads, and began to feel more confident running them himself
After a few realisations, and a little bit of effort and time, Andy was headed toward breakthroughs and great results. And whatโs most exciting is that everything heโs learned can be applied to his 2 other businesses as well!
So if youโre someone who is struggling to learn how to use Facebook ads, or youโve outsourced to someone else and have had your fingers burned by the experience, tune into this episode and be inspired by Andyโs story!
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In This Episode:
[2:00] Andy's amazing philosophy on life and business
[7:30] What happened when Andy decided to scale beyond a local audience
[12:00] After 2 bad experiences with ads managers and a resignation, how did Andy and his partner turn their membership situation around?
[16:40] The realisation that turned a struggling business model into a massive success
[19:30] What would Andy have done differently if he had known the things he knows how?
[23:00] What were the results that Andy experienced and the breakthroughs he had once he began running his own ads?
[28:00] How applicable is ads knowledge and experience to Andyโs other businesses?
Connect with Andy
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesnโt mean that it isnโt worth figuring out! That is precisely what Iโve spent the majority of the year doing, and now Iโm excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by โLess is Moreโ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
