Welcome to the very first episode of Ads that Convert!
I am so excited to be sharing my love of Facebook advertising with you (but believe me, “love” is not what I would have called it at first!). To kick off the launch of the show, I wanted to give you a taste of what we will be talking about in future episodes, as well as my experience going from feeling totally lost in Ads Manager, to running million-dollar ads for some of the top professionals in the online business space.
Why did I start this show?
I know how frustrating it can be to get results you want from Facebook ads. You know it’s possible – you have seen it before! – but it’s just not working for you. You might be saying, “I’ve tried all the audiences!” or “I’ve done all the things!” but it’s just not working.
But they do. And they will!
How did I get into Facebook Ads, anyway?
I started off as a Facebook marketing consultant in 2010, so it’s safe to say that I know the platform inside and out. However, when I first clicked on “Ads Manager”, I felt like I was walking into the cockpit of an airplane. But, I was determined to fly!
I made mistakes, and I made them often! So I took courses, listened to podcasts and was mentored by the greatest in the business. And since hindsight is the greatest teacher there is, I am here to bring all I have learned to you!
Why should you listen?
Every week, I will be bringing you tried and tested methods that have been proven to work time and time again, regardless of the amount that is being spent on an ad campaign. There is no secret formula to Facebook ads, but there are strategies to learn and I will break them down with you and share them in plain English.
Thank you for listening to Ads that Convert, and I can’t wait to hear of your successes in your future campaign endeavours!
Thanks for being here!
To share your thoughts:
- Leave a note in the comment section below.
- Or DM me on Messenger or Instagram
- Share this show on Facebook, Instagram or Twitter
To help out the show:
- Leave an honest review on iTunes. I read each one personally, and would love to give you a shout out on the show
- Subscribe on iTunes.
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
