Episode 48: The Hidden Pitfall of Building an Audience From Video Views

Recently I learned of a huge pitfall when it comes to running video ads to build a warm audience! I was surprised to find out what was happening, and even more intrigued when I learned the reason why!

You may be feeling the effects of this pitfall already, but are completely unaware of what it is, or how to fix it! But if you're askingย  โ€œBut Liz! How will I know?โ€….donโ€™t fret!

In this episode of Ads That Convert, Iโ€™ll be spilling all of the details on what the issue is, and how to correct it!

ย 

What You'll Discover:

  • Why I love to focus on using ads to create warm audiences, instead of serving ads designed for cold audiences.
  • What is a great ad to run in order to reach your target audience?
  • The big pitfalls of video ad placements and custom audiences.
  • How will you know this is happening to you?

 

Join the Facebook Community

https://lizmelville.com/community

 

To connect with me and share your thoughts on the podcast:

 

To help out the show:

  • Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

.

mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!

Scroll to Top

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!