Recently I learned of a huge pitfall when it comes to running video ads to build a warm audience! I was surprised to find out what was happening, and even more intrigued when I learned the reason why!
You may be feeling the effects of this pitfall already, but are completely unaware of what it is, or how to fix it! But if you're asking “But Liz! How will I know?”….don’t fret!
In this episode of Ads That Convert, I’ll be spilling all of the details on what the issue is, and how to correct it!
What You'll Discover:
- Why I love to focus on using ads to create warm audiences, instead of serving ads designed for cold audiences.
- What is a great ad to run in order to reach your target audience?
- The big pitfalls of video ad placements and custom audiences.
- How will you know this is happening to you?
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- Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
