Your Facebook ad pixel is a powerful tool to have up your sleeve when you're running an online business……but what exactly is it, and how do you use it correctly?
In this week's #LaunchBites, I answer all your questions on those pesky pixels AND demo 6 simple steps to finding it, setting it up, and creating retargeting audiences for your FB ads.
You'll also want to grab my FREE CHECKLIST: “How to Find, Set Up & Use the Facebook Ad Pixel” to walk you through each of the 6 steps to a perfectly placed pixel. To get your copy, simply type “checklist” in the comments below this video.
For details of each new show, and to receive reminders when we go live, subscribe to my messenger bot at bit.ly/launchbites
#livewithliz
![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
