Struggling to get followers on Twitter?  You need to have your wits about you if you want to woo people into following you!

Many new businesses find it hard to gain a following, and may end up abandoning their profiles if they feel they just aren't getting anywhere.

But this may be due to the way your profile is being managed.   Are you creating content that will really engage people, and attract followers?   Have you considered what others will want to read about, and perhaps pass onto their own followers?

Here are just three of the common mistakes people make, taken from a recent article in Social Media Today:

1.  Incomplete Profile

As soon as I receive a new follower request, I check out their profile.  I'm interested in what they do, their field of expertise or area of business.  That will instantly tell me whether they are someone I want to follow back. If there's no profile image or biography, then I just won't follow you.

2. Indiscriminate Follows

Sometimes I pick up followers, and don’t have the faintest idea where they’ve found me or why they’re following me.  They're in different countries – probably continents!  And, linking to the point above, there's no profile description.  Or one that doesn't seem to share any commonality with mine.  So if I can’t even figure out why you’re following me in the first place, why would I follow you back?

3. Imbalanced Follower/Following Lists

If your profile doesn't seem relevant to me, and you follow significantly more people than are following you, it suggests you use an automated follower tool and are after numbers.

For the full article, please follow this link:

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