More and more, I’m noticing that the most compelling Facebook ads, that people will relate to most, are ones that tell a story. The kind of messaging that creates an emotional connection, and allows your audience to see why YOU’RE the best person to guide them on their journey.
But how do you tell that story? In fact, how do you even identify what it is! And that’s where my guest, Kay Fabella comes in.
Kay Fabella is a storyteller, wordsmith and brand strategist, who helps pivoting entrepreneurs uplevel their business by upgrading the stories they tell.
Her passion is helping business owners share their message to connect with more of the people they were meant to serve, to position themselves as the go-to expert in their space.
A Los Angeles native based in Madrid, Spain, she helps solopreneurs to Fortune 500 companies find, tell and share their stories to boost their brands and bottom lines.
In this week's episode you'll discover:
- Why stories are so important in your messaging and business
- How to find your own signature story – even if you don't think you have one!
- The importance of knowing your audience….before you tell them stories.
- The 4 step framework Kay uses to create a powerful story and message that your audience will LOVE!
Links mentioned:
Visit Kay's website
Join her community – Pivot With Purpose
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
