Episode 19: The Power of Your Story and How To Tell It – with Kay Fabella

More and more, Iโ€™m noticing that the most compelling Facebook ads, that people will relate to most, are ones that tell a story. The kind of messaging that creates an emotional connection, and allows your audience to see why YOUโ€™RE the best person to guide them on their journey.

But how do you tell that story? In fact, how do you even identify what it is! And thatโ€™s where my guest, Kay Fabella comes in.

Kay Fabella is a storyteller, wordsmith and brand strategist, who helps pivoting entrepreneurs uplevel their business by upgrading the stories they tell.

Her passion is helping business owners share their message to connect with more of the people they were meant to serve, to position themselves as the go-to expert in their space.

A Los Angeles native based in Madrid, Spain, she helps solopreneurs to Fortune 500 companies find, tell and share their stories to boost their brands and bottom lines.

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In this week's episode you'll discover:

  • Why stories are so important in your messaging and business
  • How to find your own signature story – even if you don't think you have one!
  • The importance of knowing your audience….before you tell them stories.
  • The 4 step framework Kay uses to create a powerful story and message that your audience will LOVE!

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Links mentioned:

Visit Kay's website
Join her community – Pivot With Purpose

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To share your thoughts on the podcast:

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To help out the show:

  • Leave an honest review on iTunes. I read each one personally, and would love to give you a shout out on the show
  • Subscribe on iTunes.

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Connect with me on Social Media

Are you interested in learning more about Facebook Advertising? Visit me on the following channels:

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!

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Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!