This week we’re diving a little deeper into Campaign Budget Optimization….and looking at how to effectively test your ads when first getting them started with CBO.
I’m sharing what I’ve learned about split testing your ads using CBO, and how to get the most out of your testing phase so that you can ensure you get clear data on all the ads you want to test! Which can be tricky to do when Facebook is deciding where your budget is spent!
But even with CBO allocating budget automatically for you, it’s still possible to run controlled, split tests to see which ads are performing best…..before you scale!
So listen in to my top tips on how to effectively structure and run your ad campaigns when you're in testing phase and using CBO.
What You'll Discover:
- What I’ve learned from using CBO for the last 12 months (instead of putting it off until the last minute).
- Some important things to know about the testing phase of your ads when using CBO.
- How using CBO differs at ad set level, and how to perform split testing now that things have changed.
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
