Episode 72: How to Effectively Test Your Facebook Ads With CBO

This week weโ€™re diving a little deeper into Campaign Budget Optimization….and looking at how to effectively test your ads when first getting them started with CBO.

Iโ€™m sharing what Iโ€™ve learned about split testing your ads using CBO, and how to get the most out of your testing phase so that you can ensure you get clear data on all the ads you want to test! Which can be tricky to do when Facebook is deciding where your budget is spent!

But even with CBO allocating budget automatically for you, itโ€™s still possible to run controlled, split tests to see which ads are performing best…..before you scale!

So listen in to my top tips on how to effectively structure and run your ad campaigns when you're in testing phase and using CBO.

ย 

What You'll Discover:

  • What Iโ€™ve learned from using CBO for the last 12 months (instead of putting it off until the last minute).
  • Some important things to know about the testing phase of your ads when using CBO.
  • How using CBO differs at ad set level, and how to perform split testing now that things have changed.

ย 

Join the VIP wait list for Ads On Fire!

www.lizm9.sg-host.com/coursewaitlist

ย 

Join my Facebook Community

https://lizmelville.com/community

ย 

To connect with me and share your thoughts on the podcast:

 

To help out the show:

  • Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

.

mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!

Scroll to Top

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!