This week I'm in sunny California for a mastermind retreat, and have been speaking to a lot of people about the fears and worries they have about targeting the right people with their ads.
Who should they target? Is their audience on Facebook? How big an audience do they need?
During this episode, I’ll be talking about the five mistakes typically made with Facebook ad targeting, and how we can come back from them or avoid them altogether.
What You'll Learn
- The 5 common mistakes most people make….and how to fix them
What's too big and what's too small in terms of the right audience size for your ads
- Where to start with targeting your ads….and the audiences you can use that are right under your nose!
Quotes from this episode:
“Facebook is unique in targeting ads.”
“You’ve got to know where your target audience are.”
“The deeper you can go in your psychographics details, the more information you’ll have on your audience and how to target effectively.”
“We want our ad to meet as many people as possible.”
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