This week I'm in sunny California for a mastermind retreat, and have been speaking to a lot of people about the fears and worries they have about targeting the right people with their ads.
Who should they target? Is their audience on Facebook? How big an audience do they need?
During this episode, I’ll be talking about the five mistakes typically made with Facebook ad targeting, and how we can come back from them or avoid them altogether.
What You'll Learn
- The 5 common mistakes most people make….and how to fix them
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What's too big and what's too small in terms of the right audience size for your ads
- Where to start with targeting your ads….and the audiences you can use that are right under your nose!
Quotes from this episode:
“Facebook is unique in targeting ads.”
“You’ve got to know where your target audience are.”
“The deeper you can go in your psychographics details, the more information you’ll have on your audience and how to target effectively.”
“We want our ad to meet as many people as possible.”
To connect with me and share your thoughts on the podcast:
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Leave a note in the comment section below.
To help out the show:
Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
