Episode 32: Top 5 Targeting Mistakes Most People Make

 

This week I'm in sunny California for a mastermind retreat, and have been speaking to a lot of people about the fears and worries they have about targeting the right people with their ads.

Who should they target? Is their audience on Facebook? How big an audience do they need?

During this episode, Iโ€™ll be talking about the five mistakes typically made with Facebook ad targeting, and how we can come back from them or avoid them altogether.ย 

ย 

What You'll Learn

  • The 5 common mistakes most people make….and how to fix them
  • What's too big and what's too small in terms of the right audience size for your ads

  • Where to start with targeting your ads….and the audiences you can use that are right under your nose!

 

Quotes from this episode:

โ€œFacebook is unique in targeting ads.โ€

โ€œYouโ€™ve got to know where your target audience are.โ€

โ€œThe deeper you can go in your psychographics details, the more information youโ€™ll have on your audience and how to target effectively.โ€

โ€œWe want our ad to meet as many people as possible.โ€

 

To connect with me and share your thoughts on the podcast:

ย 

To help out the show:

Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

.

mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!

Scroll to Top

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!