Struggling to target your Facebook Ads?
Wondering how big your audiences should be?
Or even where to start with choosing the best audiences for your ads?
If you want your ads to perform well and get you a result… getting them in front of the right people is crucial. So knowing how best to target your ads is key to your success!
I’ll be diving into this topic in this episode of the Launch Lab Podcast, and sharing my top tips for targeting your Facebook ads effectively in 2021.
In This Episode We'll Be Covering:
[5:55] Breaking down basic demographics. Where is your audience located? What gender are they? What age range are they in?
[10:10] How can you find your ideal audience's main interest?
[11:45] How can you get your ad message right?
[12:06] Why should you focus on your messaging before your targeting?
[14:50] Why you shouldn’t get too specific and picky on your audience selection.
[17:00] How can you take advantage of custom audiences?
THANK YOU SO MUCH FOR LISTENING …
Thank you so much for listening to the Launch Lab Podcast! I hope this episode has provided some tips and tricks when it comes to targeting facebook ads. Be sure to register for my latest FREE Facebook ads training: The A.C.T. Method: A Simple Ad Strategy that Boosts Visibility, Leads & Sales!
If this episode brought you closer to your next sold-out launch please take a second to rate & review. Don’t forget to take a screenshot, share it in your IG stories and tag me @the_lizmelville. See you back here in the next episode!
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Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
Grab a spot on my latest FREE Facebook ads training: The A.C.T. Method: A Simple Ad Strategy that Boosts Visibility, Leads & Sales!
![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
