When this episode is released, it will be less than 4 weeks until Christmas! EEK!
I don’t know about you, but I LOVE Christmas. Mainly because I get to watch the excitement and joy on the face of my 7 year old son when he sees his presents from Santa under the tree. But I absolutely love all the old traditions that go with Christmas too.
We go full on with putting out a wee dram and some cookies for Santa, and a carrot for Rudolf. And this weekend we’ll be choosing a tree, and putting up the Christmas lights on the house. Scary how fast Christmas comes around…..especially when you’re planning out a holiday campaign in your business!
Which leads into a question I’m often asked at this time of year……what do I do with my FB ads over Christmas?
Should you turn them off on Christmas Day/Boxing Day/New Year’s Day, and then back on again? Will they be more expensive? Will anyone want to buy?
All questions that I'm answering in this episode of Ads That Convert.
In this week's episode you'll discover:
- Is it really a good idea to run ads over the festive period?
- The do's and don'ts of pausing/stopping/scaling ads over Christmas and New Year.
- Will your ads become more expensive during the holiday season?
- A smart hack to keeping your ad results on track and your cost per lead down!
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
