Episode 35: From Shame to Success with Facebook Ads – with Emily Hodge

Emily Hodge joins me this week to discuss the shame she felt around running Facebook Ads prior to her last launch, and how she found great success when she finally started!

I’m really excited to be talking about this, because most often, the problems I hear people having with Facebook ads, are around the money side of things: “Am I going to lose money running ads?” or “Will my return on investment be worth it?”.

This conversation goes more into answering questions such as “Will I annoy people?” and “Am I really that good if I need to use ads to promote myself?”.

When Emily brought this topic up to me, I realized she was onto something that other people might be struggling with, so we got together and created this episode of Ads That Convert, just for you.

 

What You'll Discover:

  • The antidote to hustle, and Emily’s past ad experience.
  • The challenge, the launch and the mental struggle surrounding ads.
  • How she came to realise there's nothing shameful about promoting yourself.
  • The amazing results Emily had after making this mindset switch

 

Soundbites from this Episode:

“Why does life have to be about hustle and running around like a headless chicken”

“There was a long old mental state of change to go through before I got to where I was with the launch”

“The way I was feeling about ads was almost that it was a badge of honour not to use them.”

“It’s okay to promote yourself. People need to promote themselves”

“I think word of mouth is hugely important”

“I absolutely understand what I’m looking for now”

 

Emily’s Instagram!

@gentle_life_mindful_business

 

To connect with me and share your thoughts on the podcast:

 

To help out the show:

  • Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

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Get your FREE 3-Step Guide to fix an ad that’s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!