Emily Hodge joins me this week to discuss the shame she felt around running Facebook Ads prior to her last launch, and how she found great success when she finally started!
I’m really excited to be talking about this, because most often, the problems I hear people having with Facebook ads, are around the money side of things: “Am I going to lose money running ads?” or “Will my return on investment be worth it?”.
This conversation goes more into answering questions such as “Will I annoy people?” and “Am I really that good if I need to use ads to promote myself?”.
When Emily brought this topic up to me, I realized she was onto something that other people might be struggling with, so we got together and created this episode of Ads That Convert, just for you.
What You'll Discover:
- The antidote to hustle, and Emily’s past ad experience.
- The challenge, the launch and the mental struggle surrounding ads.
- How she came to realise there's nothing shameful about promoting yourself.
- The amazing results Emily had after making this mindset switch
Soundbites from this Episode:
“Why does life have to be about hustle and running around like a headless chicken”
“There was a long old mental state of change to go through before I got to where I was with the launch”
“The way I was feeling about ads was almost that it was a badge of honour not to use them.”
“It’s okay to promote yourself. People need to promote themselves”
“I think word of mouth is hugely important”
“I absolutely understand what I’m looking for now”
Emily’s Instagram!
@gentle_life_mindful_business
To connect with me and share your thoughts on the podcast:
- Leave a note in the comment section below.
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To help out the show:
- Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
