I donโt know about you, but I LOVE Christmas. Which is the exact reason I'm running an encore episode to a VERY relevant topic for this time of year!
In this episode of Ads That Convert, I go full on answering a very common question….What do I do with my FB ads over Christmas?
Should you turn them off on Christmas Day/Boxing Day/New Yearโs Day, and then back on again? Will they be more expensive? Will anyone want to buy?
If these are questions you've found yourself asking in relation to the holidays, and whether or not your ads will be effective during the hustle and bustle of holiday shopping and festivities, then you're going to want to click play and hear all about it!
What You'll Discover:
- Is it really a good idea to run ads over the festive period?
- The do's and don'ts of pausing/stopping/scaling ads over Christmas and New Year.
- Will your ads become more expensive during the holiday season?
- A smart hack to keeping your ad results on track and your cost per lead down!
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesnโt mean that it isnโt worth figuring out! That is precisely what Iโve spent the majority of the year doing, and now Iโm excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by โLess is Moreโ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
