Episode 30: Changes are coming to the ad relevance score

 

It's always been said that there are two things that are certain in life: death and taxes. But I think there are three: death, taxes, and Facebook changes!

And there are more coming right your way now!

Rolling out this month, changes are being made to the ad relevance score and how the quality and relevance of your ads will be measured going forward.

What is relevance? What's changing? And what does it mean for you and your ads? Tune into this episode of Ads that Convert and find out!

 

In this episode you'll hear:

  • What IS the relevance score, and why is it changing?
  • The 3 new metrics that matter, and what they actually mean.
  • How to use the new data to better interpret your ads performance and quality

 

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

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Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!