Penguins use Social Media too!

Penguins on Parade!

The snow may have been falling thick and fast across the UK, but some enterprising businesses have turned to social media to beat the impact of the freeze on loyal customers.

Heavy snowfalls in Edinburgh meant that Edinburgh Zoo had to close it's doors for most of last week. ย However, they turned to Twitter to help people find an alternative way of watching the latest antics of the most famous of the Zoo residents – the penguins!

Tweets were sent out to publicise use of the live Penguin cam, which overlooks the gentoo penguin area. ย And, as these were passed among Twitter followers, the Penguin cam became the Top Twitter search on Sunday, with 10 searches per minute being tracked!

Not only was the story featured on Scottish news reels – it was even picked up on the other side of the world by Sky News in Australia!

The penguins are no strangers to social media though. ย They even feature on the Edinburgh Zoo You Tube Channel, and are loved by all on the Edinburgh Zoo Facebook Page.

You can watch the penguins too. ย Just visit the Penguin cam at http://www.edinburghzoo.org.uk/EZPenguinCam.html or on You Tube atย http://www.youtube.com/TheEdinburghZoo

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

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