My guest this week is Sigrun, who I first met online in September 2018, and then had the pleasure of meeting at two live events at the end of the year too.
I was immediately struck by her passion and drive, and also the success she has created in her business in a relatively short time.
In 2017, Sigrun 3X her revenue. And prior to that, generated $100K in 12 months too. Now she is on a mission to accelerate gender equality through female entrepreneurship – coaching and mentoring other women to have success on their own terms too.
Listen in as she shares her story, her purpose, and why she feels she couldn't have built her business without Facebook ads!
And if this episode with Sigrun inspires you in any way, I’d love to hear about it! Take a screenshot of you listening to the podcast on your favourite player, post it to your Instagram Stories and tag me, @the_lizmelville.
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
