Today, we are joined by Tameka Allen to discuss the top 6 online course launch mistakes. Tameka Allen is the owner of Allen Digital Group. Allen Digital Group is a boutique project management consultancy based in Houston, Texas. She partners with business owners to help them launch their online courses, memberships, and coaching programs!

At Allen Digital Group, the mission is simple…to create a seamless, stressless online launch experience.

Tameka and her team accomplish this by managing all the moving parts of the launch so their clients can show up feeling less overwhelmed and close more sales. Tameka is also a Certified Personal & Executive Coach with the Coaching and Positive Psychology Institute. Today, we are going to be talking all about how you can manage your online course launches and how to avoid any major mistakes. So stay tuned and grab your earbuds!

In This Episode We’ll Be Covering:

[4:06] How could you lay out foundational work? Don't you want to keep your audience interested?!?

[9:06] Relying on automation to do everything for you stops you from showing up!

[14:22]What happens when you don't have personal support during a launch?

[17:47] Why DIY in the tech area could cause you LOADS of stress.

[21:09] How could missing roles in your team affect your launch?

[27:19] What happens when you don’t allow enough prep time?…and why could it sabotage your launch?

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Mistake #1: Not laying out the foundational work.

Tameka says the first major thing to be aware of is being clear on what your course is about and the problem you're going to solve. You need to consistently be feeding your audience ‘appetizers”. You could be putting out regular videos or podcast episodes as your foundation strategies. She says it's very rare for people to consistently be doing this over and over again before their launch. One of the biggest things she finds within this mistake is that people are trying to solve too many problems and they're putting out too much information. You could confuse your audience a lot if you're not clear on your foundation. You have to know what it is that you want to promote. Tameka says to focus on the what and the why and dive deeper into that. Sometimes people can get so caught up in the technical part of things that they forget to create a connection with the audience, meanwhile, that's all you need.

Mistake #2: Relying solely on automation to deliver everything for you.

It's a huge mistake if you are sitting back and watching everything be set up in the back end. You should be going live or doing Q&As to keep your audience refreshed. Automation is great but it's meant to free up your space and make sure everything isn't on your plate. It is there to help you continue creating connecting content with your audience that allows them to be educated and pushes them to join your program. If you rely on manual programs and automation, you almost don't have to do anything, which stops you from showing up. Look at who is opening emails and who's engaged, that way you can connect with them on social media or even send them a personal email. When you give this more time, you can deepen that connection at a higher level.

Mistake #3: Not planning for personal support during your launch.

This is when you have everything from the business side taken care of but you're not keeping your family in the loop and making time for personal things. Sit them down and show them what's going on during your launch dates so that you know not to plan anything else. When you can get support during your launch, you have a clear space of what you need to focus on. Tameka says by doing this it helps reduce your stress level because you have so much in your head. Especially with all these lockdowns, having people there to support you during a launch is super important and helpful.

Mistake #4: DIY in the tech area.

Tameka explains that even if you know how to do this yourself, it's something you shouldn't be doing because it can cause a lot of stress. You should hand this over to someone like a VA so that they could set it up for you. It also doesn't hurt to have someone come in and tweak things in your launch. Having a second eye is always a good thing. She sees so many people trying to figure out the tech pieces in their launch instead of handing it off to someone who can have it done for them a lot easier and quicker. It is one less thing you would have to worry about. Wrestling with the tech could make you distracted and keep you from being focused on giving your audience your full value.

Mistake #5: Having a missing role on your launch team.

If at any point you're asking someone else on your team to step outside their role, you need to consider hiring another role. It might be a project manager or it might be an assistant that you need. If you find yourself asking questions or you have another team member asking questions, it may be time to get another role involved. Tameka says that if you don't have the budget to hire a completely new role, you can book someone for the day and have them go through all the steps that need to be done. It is so important to identify each scope and who you actually need on your team to get things done. The roles you often need to start with are the ones where you don't have much knowledge in or consume most of your time.

Mistake #6: Not allowing enough prep time.

People don't realize what they don't know until they are in the thick of it. Tameka explains that when you don’t allow enough prep time, it's going to sabotage your launch and increase your stress level because you're trying to get so many things done at once. You should be thinking of your launch no differently than any other major life event. Look at a wedding for example- You're not going to wait 2 weeks before your wedding to start planning everything. You're going to start months and maybe a year before the date and Tameka encourages you to think of your launch the same way. Planning ahead is your friend and it's important if you want to succeed.

Top 6 Online Course Launch Mistakes and How to Avoid Them With Tameka Allen: Main Takeaways

I hope this episode with Tameka helps you during the process of your next launch. Take these six tips with you and apply them to your business so that you can succeed and launch your course smoothly.

Be sure to connect with Takeka over on her Facebook and Instagram and check out her Ultimate Launch Tech Guide for more guidance on launching your online course.

THANK YOU SO MUCH FOR LISTENING …

Thank you so much for listening to the Launch Lab Podcast! I hope this episode has helped you become more aware of the top online course launch mistakes and how you can avoid them in your own launch.

If this episode brought you closer to your next sold-out launch please take a second to rate & review. Don’t forget to take a screenshot, share it in your IG stories and tag me @the_lizmelville. See you back here in the next episode!

Resources & Further Reading:

• Facebook Webinar about the changes on 7th January 2021
• How to Verify Your Domain in Business Manager
• Facebook articles about the iOS 14 Changes:
  • https://business.facebook.com/business/help/126789292407737
  • https://www.facebook.com/business/help/331612538028890?id=428636648170202

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