If you've ever found a mismatch between the number of leads on Ads Manager, and the numbers on your email list…..you'll know how frustrating that can be! Which numbers do you believe? Why don't they match?!
Never fear! In this episode of Ads That Convert, I’m here to walk you through a 7 step troubleshooting process that will set your mind at ease. Once you’ve listened in, and completed each step in the process, you’ll have everything working as it should! No more inaccurate metrics, no more blaming Facebook!
What You'll Discover:
- Starting with the basics: what are the first things to check?
- What’s happening when you have more conversions in ads manager than in your email list?
- Setting things up to count your leads and conversions properly.
- 2 things you’ll want to check out on your landing page to ensure it’s working properly!
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- Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
