Now more than ever, authentic connection with audience is highly important. If you're wondering how to connect with your tribe, and what to say during times of turbulence, then I've got you covered!
This week I’m joined by my dear friend Kate Dramis, conversion copywriter to some of the biggest names in the online space.
We go deep into discussion about what you need to consider changing in your copy, so you can craft a powerful message to your audience……even when you don't know what to say about current times.
We’re also sharing our thoughts on what people who are having massively successful launches, even in difficult times, are doing, and why it’s working for them!
What You'll Discover:
- How much or little should we talk about turbulent times in our copy?
- Is it a bad idea to sell in your copy right now?
- How to change your message when you want to pivot into doing something completely different
- How do you avoid sounding like everyone else as the world discusses what’s happening?
Kate’s Messaging Workshop:
http://workshop.katedramis.com
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www.lizm9.sg-host.com/coursewaitlist
Join my Facebook Community
https://lizmelville.com/community
To connect with me and share your thoughts on the podcast:
- Leave a note in the comment section below.
- Message me on Facebook or Instagram
- Facebook Group
To help out the show:
- Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
