Episode 28: Long or Short Ad Copy? Why It Doesn’t Matter!

Long Copy? Short Copy? Medium Copy? Which converts best in an ad?

Truth is….it doesn't matter! Because the length of the copy is not really the issue.

It's so much more important to focus on the message in your copy itself. What are you saying? Who are you speaking to? Connection really is everything. And if we can give real thought to how we connect, tell our story, and put our message across in a way that gets full attention……that's more important than how many words you use!

 

In this episode you'll hear:

  • How to pack a powerful punch in your message
  • What Facebook is looking for in their approved ads
  • How to build trust
  • How to get the message clear by creating copy yourself
  • Why you shouldn’t focus on your word count
  • The importance of Quality over quantity

 

To share your thoughts on the Podcast:

 

To help out the show:

  • Leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show
  • Subscribe on iTunes.

Right click here, and save as to download this episode to your computer

 

Connect with me on Social Media

Are you interested in learning more about Facebook Advertising? Visit me on the following channels:

 

To share your thoughts on the Podcast:

 

To help out the show:

  • Leave an honest review on iTunes. I read each one personally, and would love to give you a shout out on the show
  • Subscribe on iTunes.

Right click here, and save as to download this episode to your computer

 

Connect with me on Social Media

Are you interested in learning more about Facebook Advertising? Visit me on the following channels:

 

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad that’s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!

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Get your FREE 3-Step Guide to fix an ad that’s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!