Long Copy? Short Copy? Medium Copy? Which converts best in an ad?
Truth is….it doesn't matter! Because the length of the copy is not really the issue.
It's so much more important to focus on the message in your copy itself. What are you saying? Who are you speaking to? Connection really is everything. And if we can give real thought to how we connect, tell our story, and put our message across in a way that gets full attention……that's more important than how many words you use!
ย
In this episode you'll hear:
- How to pack a powerful punch in your message
- What Facebook is looking for in their approved ads
- How to build trust
- How to get the message clear by creating copy yourself
- Why you shouldnโt focus on your word count
- The importance of Quality over quantity
ย
To share your thoughts on the Podcast:
- Leave a note in the comment section below. ย
- DM Liz on Messenger or Instagram
- Share this show on Facebook, Instagram or Twitter
ย
To help out the show:
- Leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show
- Subscribe on iTunes.
Right click here, and save as to download this episode to your computer
ย
Connect with me on Social Media
Are you interested in learning more about Facebook Advertising? Visit me on the following channels:
To share your thoughts on the Podcast:
- Leave a note in the comment section below.
- Or DM me on Messenger or Instagram
- Share this show on Facebook, Instagram or Twitter
To help out the show:
- Leave an honest review on iTunes. I read each one personally, and would love to give you a shout out on the show
- Subscribe on iTunes.
Right click here, and save as to download this episode to your computer
Connect with me on Social Media
Are you interested in learning more about Facebook Advertising? Visit me on the following channels:
![Advertising on Facebook has definitely become more challenging during 2021, but that doesnโt mean that it isnโt worth figuring out! That is precisely what Iโve spent the majority of the year doing, and now Iโm excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by โLess is Moreโ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
