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# Liz Melville

Life-Proof Your Online Business

## Sitemaps

- [XML Sitemap](https://lizmelville.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Catch Your Breath: Simple Techniques to Relax Your Body and Mind](https://lizmelville.com/catch-your-breath-simple-techniques-to-relax-your-body-and-mind/) - Breathe Deeply, Feel Calm: Simple Techniques to Relax Your Body and Mind Between work, family, and the quiet chaos of perimenopause or menopause, it can feel like your nervous system never gets a rest. Deep breathing is one of the quickest, simplest ways to find calm again — no special equipment, apps, or long routines
- [Embrace Calm: Breathwork for Inner Peace in Midlife](https://lizmelville.com/embrace-calm-breathwork-for-inner-peace-in-midlife/) - Discover the Power of Breath Breathwork for inner calm is one of the simplest, most profound ways to steady yourself in midlife. Between hormonal shifts, caring for family, and keeping a business or career afloat, it’s no wonder so many women feel constantly “on.” That wired-but-tired feeling? It’s your body asking for pause. Your breath
- [Stop Coping: Why Midlife Women Need to Quit Running on Adrenaline](https://lizmelville.com/stop-coping-why-midlife-women-need-to-quit-running-on-adrenaline/) - Breathe Deeply, Feel Calm: Simple Technique The Lie We’ve Been Sold Somewhere along the way, stress became a badge of honour for women.The fuller your calendar, the stronger you must be. The later you stay up catching up on work, the more committed you are. The more plates you keep spinning — family, business, hormones,
- [Facebook Ads in 2022: Changes, Strategies & Tips](https://lizmelville.com/facebook-ads-in-2022-changes-strategies-tips/) - Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my
- [Episode 1: Welcome to the Ads that Convert Podcast!](https://lizmelville.com/welcome-to-the-ads-that-convert-podcast/) - Welcome to the very first episode of Ads that Convert! I am so excited to be sharing my love of Facebook advertising with you (but believe me, “love” is not what I would have called it at first!). To kick off the launch of the show, I wanted to give you a taste of what
- [Episode 2: How To Set Up Your Facebook Ad Pixel](https://lizmelville.com/how-to-set-up-facebook-ad-pixel/) - “What is a Facebook Pixel?!” Before we get started with this episode, I feel I need to answer this question! A Facebook Ad Pixel is that pesky piece of HTML code that every advertiser should be using for their business (I say “should”, because I know not everyone does!). It is specific to YOUR ad
- [Episode 3: How to Fix A Facebook Ad That Isn't Working](https://lizmelville.com/how-to-fix-a-facebook-ad-that-isnt-working/) - "Why are my Facebook ads not working?" Whether you are an experienced user or a newbie to the Facebook ads scene, there comes a time when a campaign just doesn’t perform the way you had hoped it would. Staring blankly at the Ads Manager dashboard is no fun, so that’s why today’s episode of
- [Episode 4: 5 Key Elements to a Landing Page That Converts](https://lizmelville.com/004-landing-page-that-converts/) - So often, when we create a Facebook ad, we are so laser-focused on the success of advertisement itself, we fail to look at the one thing that is vital to the success of your conversion campaign: the landing page. What is a landing page? A landing page is a single website page that people
- [Episode 5: Why Facebook Wants You To Switch To Business Manager](https://lizmelville.com/005-switch-to-business-manager/) - This is a special bonus episode, to update you on a big change Facebook is making for advertisers who are creating and using custom audiences from customer files. Who’s affected by the change? Anyone running ads through a personal ad account connected to your personal profile on Facebook If you're creating custom audiences based on
- [Episode 6: Which Campaign Objective Should You Choose?](https://lizmelville.com/006-which-campaign-objective-should-you-choose/) - Today I’m going right back to basics on setting up a Facebook ad, with one of the first – and most important – decisions you need to make..... "Which campaign objective should you choose?" But as simple as it might sound, it's also a decision that I see soooo many people get wrong....and
- [Episode 7: Why are my ads being disapproved?](https://lizmelville.com/007-why-are-ads-disapproved/) - Today we’re talking about one of the most frustrating things that can happen on Facebook. You spend hours putting your message and copy together, choosing the perfect image, and setting up your ad….only to get the notification that your ad has been disapproved. Interpreting the reasons Facebook give you can be frustrating. So stay tuned
- [Episode 8: How to lower your ad costs with one simple hack](https://lizmelville.com/008-how-to-lower-your-ad-costs/) - With the cost of Facebook ads rising, we all want to do whatever we can to lower our ad costs, so we can make more profit and get the best value possible from our campaigns. So today I'm sharing a simple but powerful strategy, that you can put into practice straight away, and which will
- [Episode 9: Do I REALLY need to use Facebook ads?](https://lizmelville.com/009-do-i-need-to-use-facebook-ads/) - "Do I REALLY need to use Facebook ads to launch my online course? Now there's a loaded question! And it's one I want to address head on, with an answer that may surprise you. So listen in, and discover whether you really should - or shouldn't - be using Facebook ads! In this week's
- [Episode 10: The Power of Community & How to Build It](https://lizmelville.com/ep-010-the-power-of-community/) - At time of recording this episode, I've just returned from Chris Ducker’s Youpreneur Summit in London. And that’s come only a few days after I got home from California for James Wedmore’s Business By Design Live event! As well as a bucketload of lightbulb moments and inspiration, I had ONE key takeaway from these events.
- [Episode 11: Why you shouldn't be hiring a Facebook Ads Manager.....YET!](https://lizmelville.com/hire-ads-manager/) - In episode 10, we talked about whether or not you’re really ready to use FB ads in your business. And I know from the feedback that I got, that this was a big wake up call for many of you! But for those of you who have decided it’s a worthwhile investment to make……the next
- [Episode 13: Should I Keep My Ads Running Over Christmas?](https://lizmelville.com/should-i-run-ads-over-christmas/) - When this episode is released, it will be less than 4 weeks until Christmas! EEK! I don’t know about you, but I LOVE Christmas. Mainly because I get to watch the excitement and joy on the face of my 7 year old son when he sees his presents from Santa under the tree. But I
- [Episode 14: How Much Should I Spend On My Facebook Ads?](https://lizmelville.com/014-how-much-should-i-spend-facebook-ads/) - I’m a little excited this week, as we’ve just kicked off my brand new BETA flagship program, where I’m working with a group of online course creators on the next launch of their offers. I’m sharing all the ad strategies and plans I use to support multi million dollar launches. And bringing it to this
- [Episode 15: How to Make Changes to Your Facebook Ads (Without Screwing Up The Results!)](https://lizmelville.com/015-how-to-make-changes-to-facebook-ads/) - Ever laboured over setting up your Facebook ads, been ecstatic with joy when they get approved and are finally up and running......and then realise there's a typo in your ad? Or the ads are linked to the wrong landing page? Or your targeting or budget needs changing? Aaargh! What do you do? Is it OK
- [Episode 17: 5 Key Trends for Facebook Advertising in 2019](https://lizmelville.com/key-trends-for-facebook-advertising-in-2019/) - In this episode, we take a look forward into 2019, at 5 key trends that are likely to be important in the world of Facebook advertising. What will you need to be aware of to get the most from your ad spend next year? And what new opportunities might open up in the next few
- [Episode 18: 3 Tips to Better Targeting in your Facebook Ads](https://lizmelville.com/targeting-tips-for-your-facebook-ads/) - Ever struggle for ideas on how to target your perfect clients on Facebook? Where do they hang out? What pages could you target? And how do you find even more audiences that will be worthwhile sending your ads to? That's exactly what we'll be talking about in this week's episode, where I share my 3
- [Episode 19: The Power of Your Story and How To Tell It - with Kay Fabella](https://lizmelville.com/the-power-of-your-story-and-how-to-tell-it/) - More and more, I’m noticing that the most compelling Facebook ads, that people will relate to most, are ones that tell a story. The kind of messaging that creates an emotional connection, and allows your audience to see why YOU’RE the best person to guide them on their journey. But how do you tell that
- [Episode 20: Behind the Scenes of a 7-figure Course Launch - with James Wedmore](https://lizmelville.com/behind-scenes-of-7-figure-course-launch-james-wedmore/) - In this episode, I’m joined by one of my very favourite people in the online space. My mentor, coach and client, James Wedmore. If you’re not yet familiar with James, for 10 years he's taught entrepreneurs and online business owners how to leverage the power of online video and YouTube marketing to reach more people,
- [Episode 21: 2 simple ways to safely scale and spend more on your ads](https://lizmelville.com/how-to-scale-facebook-ads/) - This week's episode is sparked by a rather unusual listener question..... "How do I spend MORE on ads?!?! We’re ramping up a launch but can’t get to the ad spend we need. We are TRYING to spend money and don't know how to get the ad spend to go higher!!!" Great problem to have! But
- [Episode 22: The BIG change Facebook is making to how you spend money on ads](https://lizmelville.com/campaign-budget-optimisation/) - Facebook has just (quietly!) announced a BIG change to the structure of ad campaigns, which affects how you set and spend your budget for your ads. Beginning in September, instead of being an optional feature, Campaign Budget Optimization will become a fixed default that can’t be turned off. It's a significant change to how you allocate
- [Episode 23: The path to a million dollar business - with Sigrun](https://lizmelville.com/path-to-million-dollar-business/) - My guest this week is Sigrun, who I first met online in September 2018, and then had the pleasure of meeting at two live events at the end of the year too. I was immediately struck by her passion and drive, and also the success she has created in her business in a relatively short
- [Episode 24: Creating Instagram Story Ads that get you noticed](https://lizmelville.com/ig-story-ad/) - This week's episode is all about Instagram - and the power of IG Story ads in helping you get noticed and create connection with your personal brand. These short, snappy ads are amazing in allowing you to let your personality shine, and take a very unique approach to connecting with your audience. Today you'll discover
- [Episode 25: Why It's Time to Stop Treating Facebook Ads Like Glitter!](https://lizmelville.com/facebook-ads-like-glitter/) - What do Facebook ads have to do with unicorn dust and glitter? Well, there's a well known saying that goes something like this: "You can't polish a turd.....but you can roll it in glitter" Meaning that some things are just so bad that you can't make them better. But you can try to hide them
- [Episode 26: The Importance of Knowing Your Niche - with Tamiko Kelly](https://lizmelville.com/knowing-your-niche/) - In this episode, I'm chatting with the founder of Sleep Well Wake Happy and creator of the Feel Like Yourself Again baby sleep solution, Tamiko Kelly. Tamiko is a certified sleep consultant, a holistic health practitioner, as well as an international speaker. Before diving into today’s topic Tamiko tells her background story and what steps
- [Episode 27: How to set up and track the conversions from your ads](https://lizmelville.com/conversion-tracking/) - Conversions? Leads? What exactly IS a conversion, and how do I track them? If you are driving someone to a landing page, a sale, or an email sign up you are using a conversion ad. And if you don't tell Ads Manager what it is supposed to be looking for, you may end up
- [Episode 28: Long or Short Ad Copy? Why It Doesn't Matter!](https://lizmelville.com/long-or-short-copy/) - Long Copy? Short Copy? Medium Copy? Which converts best in an ad? Truth is....it doesn't matter! Because the length of the copy is not really the issue. It's so much more important to focus on the message in your copy itself. What are you saying? Who are you speaking to? Connection really is everything. And
- [Episode 29: How to Build an Audience that loves you with FB ads](https://lizmelville.com/build-audience/) - Just had an amazing visit to Social Media Marketing World in San Diego, California. And I was struck by a consistent theme throughout most of the different keynote speeches and workshops. That we MUST make marketing more HUMAN if we want it to be effective. Simply blasting our message and product, doesn’t work in
- [Episode 30: Changes are coming to the ad relevance score](https://lizmelville.com/relevance-score-changes/) - It's always been said that there are two things that are certain in life: death and taxes. But I think there are three: death, taxes, and Facebook changes! And there are more coming right your way now! Rolling out this month, changes are being made to the ad relevance score and how the quality
- [Episode 31: How many ad variations should I use in a campaign?](https://lizmelville.com/how-many-ads/) - Today I want to talk about how many variations and versions we should we test and set up during an ad campaign. It's easy to get super creative, and have a whole range of versions of ad copy, images and videos we want to test. But, it's also important to do that in a way
- [Episode 32: Top 5 Targeting Mistakes Most People Make](https://lizmelville.com/targeting-mistakes/) - This week I'm in sunny California for a mastermind retreat, and have been speaking to a lot of people about the fears and worries they have about targeting the right people with their ads. Who should they target? Is their audience on Facebook? How big an audience do they need? During this episode, I’ll
- [Episode 33: A Simple Way to Get Started With Facebook Ads (Even When You're Feeling Scared!)](https://lizmelville.com/getting-started-with-fb-ads/) - You know you need ads to have a successful launch, and to reach more people.... but you’re scared silly to get started! And you wouldn't be alone in feeling that way. A lot of people get overwhelmed when it comes to starting to implement Facebook ads, and they often begin learning about them too close
- [Episode 34: 5 Important Audiences You Should Be Building Right Now](https://lizmelville.com/5-important-audiences-to-build/) - There are a lot of audience options in the Facebook Ads world, but which are most important to focus on and why? What is going to result in the biggest payoff for you? Where should you be sending the traffic you generate? Choosing an audience to target can be pretty overwhelming, and it’s a rabbit
- [Episode 35: From Shame to Success with Facebook Ads - with Emily Hodge](https://lizmelville.com/shame-to-success-with-facebook-ads/) - Emily Hodge joins me this week to discuss the shame she felt around running Facebook Ads prior to her last launch, and how she found great success when she finally started! I’m really excited to be talking about this, because most often, the problems I hear people having with Facebook ads, are around the money
- [Episode 36: What are the key stats to focus on for each type of ad?](https://lizmelville.com/key-stats-by-ad-type/) - I’m so excited to be answering your questions on today’s episode of Ads That Convert! I asked what was on your mind, and you delivered, so today we’ll be answering questions like “What are the key stats to focus on for each type of ad?” and “What’s the best converting ad for building a list
- [Episode 37: How Messenger Bots Can Drive More Revenue In Your Product Launch - with Danny Young](https://lizmelville.com/using-messenger-bots/) - Ever wondered about using messenger bots to support your product launch? Have you been curious about it, but are afraid to annoy people by sending promotional messages to their inbox? This episode of Ads That Convert has been designed with you in mind! I’m excited to welcome Danny Young onto the show, to talk about
- [Episode 38: Creating Ad Copy That Converts - with Kate Dramis](https://lizmelville.com/ad-copy-that-converts/) - Welcome to the Copy That Converts edition of Ads That Convert! I’m really excited to be joined by none other than Kate Dramis, copywriting specialist and coach! Kate both creates and teaches people how to write copy that converts, and today we’ll be talking about how to write ad copy that sells, without sounding conceited,
- [Episode 39: Behind the Scenes of a Six-Figure LIVE Launch - with Tiffany Lee Bymaster](https://lizmelville.com/behind-scenes-of-live-launch/) - This week I'm joined on Ads That Convert by Tiffany Lee Bymaster (aka Coach Glitter), to discuss her most successful launch ever.....which she ran completely LIVE! Tiffany is amazing when it comes to making people comfortable with live video, and using it to amplify their brand. But she’s even more amazing at using Facebook Live
- [Episode 40: How to Hire a Great Ads Manager You Can Trust](https://lizmelville.com/how-to-hire-a-facebook-ads-manager/) - This week we’re talking about a topic close to my heart - how to hire a great ads manager you can totally trust! With so many people out there claiming to be experts, it can be difficult to narrow down the list of prospective ads managers and find the best person for you. In this
- [Episode 41: How Challenges Can Build Connection & Make More Sales - with Zach Spuckler](https://lizmelville.com/challenge-launches/) - Zach Spuckler is the go to expert when it comes to running challenges! And he's on a quest to help entrepreneurs use challenges to get their work in front of more paying customers! After going through a stressful and tiring launch, Zach found himself asking if there was a better way to engage people who
- [Episode 42: How to Spot An Ad Your Audience Is Tired of Seeing](https://lizmelville.com/when-is-ad-tired/) - How can you tell if your audience is getting tired of seeing your ad? It’s a question I hear a lot from people running ads - particularly to evergreen funnels. While it’s all well and good to keep things running, sometimes it can help to freshen an ad up so that your audience are excited
- [Episode 43: 2 Cool Facebook Ad Features That Make Running Ads Easier](https://lizmelville.com/ad-features-to-make-life-easier/) - Want an easier life running your Facebook ads? Who doesn’t, right? While I can’t make your entire life easier, I can share two features that will make your Facebook ads experience a lot more simple! The features are Campaign Budget Optimization and Dynamic Creative! While each does something completely different, both are absolute game changers
- [Episode 44: Which Facebook Ad Placements Should I Choose?](https://lizmelville.com/which-placements/) - Where does your ad actually show up on Facebook? I think that’s a great question that deserves a closer look! Often times when a platform gives us the choice between automatically doing something for us, or letting us do it ourselves, beginners choose automatic, and experts do things the hard way. But as Facebook Ads
- [Episode 45: A Day in the Life of Running Ads During a Launch](https://lizmelville.com/day-in-life-of-managing-facebook-ads/) - Right now, I'm in the thick of a client’s biggest launch ever! Which is really exciting for me, and gives me an awesome opportunity to bring you along for a look at what it’s really like to run ads for a major launch! I’ll admit, running huge launches was a bit daunting and intimidating at
- [Episode 46: The Often Missed Ad That Can Skyrocket Your Launch Revenue & Sales](https://lizmelville.com/simple-ad-to-boost-sales/) - This week, I can't wait to share the secrets of a simple ad that is super effective at getting you more sales......but is totally underused! In fact, I've seen clients make back 174 times their ad spend in running this ad! And it’s not complicated to run, and could increase your sales by anywhere from
- [Episode 47: What to Do When Your Conversion Numbers Don't Match Your Email List!](https://lizmelville.com/no-conversions-on-fb-ads/) - If you've ever found a mismatch between the number of leads on Ads Manager, and the numbers on your email list.....you'll know how frustrating that can be! Which numbers do you believe? Why don't they match?! Never fear! In this episode of Ads That Convert, I’m here to walk you through a 7 step troubleshooting
- [Episode 48: The Hidden Pitfall of Building an Audience From Video Views](https://lizmelville.com/video-views-audience/) - Recently I learned of a huge pitfall when it comes to running video ads to build a warm audience! I was surprised to find out what was happening, and even more intrigued when I learned the reason why! You may be feeling the effects of this pitfall already, but are completely unaware of what it
- [Episode 49: Should I Run A Page Likes Ad?](https://lizmelville.com/should-i-run-a-page-likes-ad/) - Does your page have a low number of likes? How does that make you feel? A bit embarrassed? Does it make you doubt yourself? While it’s a wonderful feeling to see a lot of likes on your page, a Page Like Ad may not be the best way to draw new fans to your page!
- [Episode 50: Why Facebook Ads Don't Make Sales](https://lizmelville.com/why-facebook-ads-dont-make-sales/) - We all want to make more sales in our business, right? But what do you do when you're running ads.....but not seeing any sales as a result? Does it mean your ads aren't working? Not necessarily. And in this episode of Ads That Convert, I'm sharing the reasons why Facebook ads don't make sales. Tune
- [Episode 51: Facebook Ad Updates You Need To Be Aware Of](https://lizmelville.com/updates-to-facebook-ads/) - I’m in the mood for a celebration! Ads That Convert Podcast is one year old this week! I’m in such a good mood, and have been so overjoyed to be in your earbuds every week for the last year, that I’m running a very special giveaway for all you loyal listeners. You’ll have to click
- [Episode 52: Warm, Hot or Cold? What Type of Audience Should You Use?](https://lizmelville.com/what-audience-type-for-your-ads/) - How can you tell if an audience is warm or cold? How do you decide which targeting options to use in your ads? I’m here to help you with all of your temperature taking needs on this week’s episode of Ads That Convert! I’m sharing what exactly makes an audience cold, warm or hot, and
- [Episode 53: Why Less Is More When Testing Facebook Ads](https://lizmelville.com/why-less-is-more-with-facebook-ads/) - Far too often I see people making their Facebook ads way more complicated than they need to be! While creating a complex ad campaign with all sorts of moving parts, can make us feel accomplished....it’s not always the best way to go about it! In fact, when it comes to Facebook ads, less is often
- [Episode 54: A Beginners Guide to Facebook Business Manager](https://lizmelville.com/a-beginners-guide-to-facebook-business-manager/) - One of my Ads On Fire members ran into some trouble with her Facebook Business Manager account recently. And when we tried to unravel it all, it quickly got more and more complicated and confusing! And I know she's not alone! So in this week’s episode of Ads That Convert, I’ve put together a step-by-step,
- [Episode 55: From Fear to Fearsome - with Laura Earnshaw](https://lizmelville.com/from-fear-to-fearsome-with-laura-earnshaw/) - What would you do if you do if you had a launch failed.....because of mistakes with your Facebook ads? Would you turn against them and believe they didn’t work? Would you consider your whole launch a complete failure? Well today I’m talking to Laura Earnshaw, who did exactly that! But she soon learned how to
- [Episode 56: Story Ads That Pop Not Flop](https://lizmelville.com/story-ads-that-pop/) - How do you create Facebook and Instagram story ads that are natural, compelling and don’t feel too sleazy? I’m glad you asked! I’m breaking down how to get the best results, and your story ads popping, on this week’s episode of Ads That Convert! While it’s not overly complicated (we all know much much I
- [Episode 57: Why Other People's Ad Strategies Aren't Working for YOU](https://lizmelville.com/why-other-ad-strategies-arent-working/) - Running Facebook ads with someone else’s strategy is a lot like buying new clothes! It takes some time, searching and even a little bit of tailoring to find the right fit! In fact, not all ad strategies are created equal. Some have a greater chance at success than others, and not all strategies are designed
- [Episode 58: How Many Pixels Do I Need (& Other Questions!)](https://lizmelville.com/how-many-pixels/) - Do you need separate pixels to run Facebook ads on multiple websites? Is running an Instagram ad similar to running a Facebook ad? How can I promote my group using ads? What do all of these questions have in common? You! You are the topic of today’s episode of the Ads That Convert podcast!! I’m
- [Episode 59: From Worrier to Warrior & A Successful Membership - with Alison Hollinger](https://lizmelville.com/alison-hollinger/) - Imagine feeling scared and worried about running Facebook ads only to find yourself spending five figures on ads, and generating $10,000pm in recurring revenue less than 12 months later! That's exactly what healthy recipe creator, and founder of Plan To Nourish, Allison Hollinger did. When she first started using facebook ads, she was cautious and
- [Episode 60: How to Create Maximum Impact in Your Launch Runway](https://lizmelville.com/launch-runway/) - While most people try to skip setting up a launch runway or having an effective pre-launch strategy, the truth is that it has a pretty big impact on setting your launch up for success! In this short and sweet episode, I'll be covering not only the function and purpose of a pre-launch, but also how
- [Episode 61: Is it a good idea to run ads over Christmas?](https://lizmelville.com/run-ads-over-christmas/) - I don’t know about you, but I LOVE Christmas. Which is the exact reason I'm running an encore episode to a VERY relevant topic for this time of year! In this episode of Ads That Convert, I go full on answering a very common question....What do I do with my FB ads over Christmas? Should
- [Episode 62: How much should I spend on the ads for my launch?](https://lizmelville.com/how-much-should-i-spend-on-ads-for-a-launch/) - You’ve got your offer ready, your sales pages are complete, and you’re finally getting ready to launch your program.....but how much money should you set aside to spend on ads? This week I’ll be going over exactly how much you need to spend in order to get the best outcome possible from your launch! I’m
- [Episode 63: 5 Ways to Nail Your Facebook Ads in 2020](https://lizmelville.com/5-ways-to-improve-facebook-ads-in-2020/) - I’m getting out my crystal ball this week to try to predict what Facebook ads will be doing in 2020! This felt like a great time of year to reflect on the things we’ve seen ads do in 2019, and try to spot a few key trends and takeaways to help you make the most
- [Episode 64: Should You Be Building Your List Between Launches?](https://lizmelville.com/should-you-listbuild-between-launches/) - Are you planning a launch soon? If so, you might be wondering whether it's worth your while building your list in the run up to the launch itself. Should you promote a freebie and find more subscribers? Or should you just use your main launch to do that, and save your ad dollars towards getting
- [Episode 65: How to Avoid Your Facebook Ads Being Disapproved](https://lizmelville.com/how-to-avoid-facebook-ads-being-disapproved/) - This week on Ads That Convert, I’m talking all about the dreaded topic of Facebook ad rejection! You don't need me to tell you what a pain it can be to get ads approved right now, and in 2020, it’s could become even more difficult. It's all part of Facebook's plans to tighten up on
- [Episode 66: Two Audience Updates You Might Have Missed](https://lizmelville.com/audience-updates/) - I’ve been diligently working hard on some of my clients launches, and noticed two sneaky little changes that Facebook has made that I almost missed! I spend a great deal of my time in Facebook’s Ads Manager, and so If I nearly missed them, then you might miss them too! The first is a small
- [Episode 67: Why Focusing On Your Lead Cost Won't Get You Best Results](https://lizmelville.com/focusing-on-lead-cost/) - Cost per lead is a metric that stresses a lot of people out when they're running Facebook ads. Much like obsessing over the numbers on a scale, discouraging people from losing weight, obsessing over your cost per lead might discourage you from going in on an ad strategy that will have huge results. I’m taking
- [Episode 68: Why Cookie Cutter Templates, Copy & Ad Formula are Keeping You Stuck](https://lizmelville.com/cookie-cutter-templates-will-keep-you-stuck/) - Hey there! Welcome back to another episode of Ads That Convert! This week I’ll be discussing with you why using cookie cutter templates, copy and strategy could be holding you back from experiencing your ads true potential. Does your audience engage with your ads? Or do they tend to scroll by them without doing anything?
- [Episode 69: When Is The Right Time to Make Your Webinar Evergreen](https://lizmelville.com/when-to-make-webinar-evergreen/) - When is the best time to put your webinar on evergreen? In this episode of Ads That Convert, I’ll be addressing this very question, and focusing on what you need to consider before you make the shift to automation and evergreen. I'll also be debunking a few myths surrounding how easy it is to move
- [Episode 70: Are You Ready For the BIG Changes On February 27th?](https://lizmelville.com/change-to-campaign-budget-optimisation/) - Are you ready for the big changes that are coming to the Ads Manager on February 27th? If you haven’t heard yet, Facebook is making Campaign Budget Optimization a mandatory feature at the end of this month, which means if you haven’t been using it yet, it will impact how you run your campaigns from
- [Episode 71: 3 Types of Facebook Ads Every Online Entrepreneur Should Be Using](https://lizmelville.com/3-types-of-facebook-ads-for-online-entrepreneurs/) - Today I’m sharing with you the 3 ads that I believe every single online course creator and entrepreneur should be using in their business. These ads work in sequence to drive traffic through your funnel, and get more people clicking your opt ins and calls to action! And the best part.....these ads don’t take a
- [Episode 72: How to Effectively Test Your Facebook Ads With CBO](https://lizmelville.com/testing-ads-with-cbo/) - This week we’re diving a little deeper into Campaign Budget Optimization....and looking at how to effectively test your ads when first getting them started with CBO. I’m sharing what I’ve learned about split testing your ads using CBO, and how to get the most out of your testing phase so that you can ensure you
- [Episode 73: How to Grow Your Podcast Using Facebook Ads](https://lizmelville.com/how-to-grow-podcast-with-facebook-ads/) - Raise your hand if you'd like to see the most ever subscribers to your podcast this year? Imagine checking iTunes and seeing those download numbers increasing every month! This week I'm sharing my top strategies for promoting and growing your podcast using Facebook ads. I’m showing exactly what I do when it comes to promoting
- [Episode 74: 5 Ways to Adapt Your Online Business & Marketing in Uncertain Times](https://lizmelville.com/how-to-adapt-your-marketing-in-uncertain-times/) - You don't need me to tell you that times are uncertain right now, and COVID-19 has most people in a panic. But with all that's going on in our lives, how can we best adapt? What we’re living through in the world, has brought up a lot of challenges that we’ve never really had to
- [Episode 75: Magnifying Your Message In Turbulent Times - with Kate Dramis](https://lizmelville.com/magnifying-your-message-in-turbulent-times/) - Now more than ever, authentic connection with audience is highly important. If you're wondering how to connect with your tribe, and what to say during times of turbulence, then I've got you covered! This week I’m joined by my dear friend Kate Dramis, conversion copywriter to some of the biggest names in the online space.
- [Episode 76: What Ad Strategy Should I Use For A Beta Launch & Other Questions](https://lizmelville.com/ad-strategy-for-a-beta-launch/) - This week, Ads That Convert is all about.....YOU! In this Q&A episode, I’m answering some of the great questions submitted by the Ads That Convert community. It’s a jam packed episode! So grab those earbuds and listen in! Want to submit a question? Join the Ads That Convert community using the link in the show
- [Episode 77: How to Drive More Sales On Your Website](https://lizmelville.com/how-to-optimise-your-facebook-ads-for-more-sales/) - Have you ever found yourself running ads to a brand new sales page....but not seeing sales from the ads? And wondering how on earth you can best optimise your ads to drive more sales from the page? On today’s episode of Ads That Convert, I'm sharing top tips on how best to optimise your ads
- [Episode 78: What Your Pricing Could Be Saying About Your Own Self Esteem](https://lizmelville.com/what-your-pricing-says-about-you/) - Have you ever wrestled with pricing an offer or an online course, and heard those whispers inside your head of "nobody will pay THAT for THIS?!" Or struggled to decide on the right price for your course, because you're worried nobody can afford it? Then this episode is for you! Discover the secret messages that
- [Episode 79: The Power of the Launch Debrief for Your Future Success](https://lizmelville.com/launch-debrief/) - https://traffic.libsyn.com/secure/adsthatconvert/ATC079.mp3 Today we’re looking at the power of the launch debrief and why it’s essential to your course and business growth! You and I both know that, when a launch is in full swing, emotions are high and there are a lot of things going on. It can sometimes feel like one big rollercoaster! But
- [Welcome to The Launch Lab](https://lizmelville.com/welcome-to-the-launch-lab-podcast/) - Are you an online course creator who wants to sell out your courses and programs every time you launch? Are you looking to have your best launch EVER, with more ease and fun than ever before? If you’re fed up of launching to crickets, and want to learn how to make a launch work for
- [5 Simple Tips for a High Converting Landing Page](https://lizmelville.com/high-converting-landing-page/) - "Why isn't my landing page converting?" is a question I'm often asked! And when you're sending valuable traffic to your page, it's an issue you really want to fix.....so you can have as many people signing up for your launch or freebies as possible. So imagine having a simple registration page for your webinar, challenges
- [How to Create Maximum Impact For Greater Launch Success](https://lizmelville.com/launch-runway-2/) - How much time do you usually give yourself to promote the launch of your online course? Do you tend to start sending emails a couple of weeks before the free experience kicks off? Or maybe you give yourself a month or more in advance? But what do you do BEFORE that? Because if you're not
- [How to get unstuck and finish creating your online course - with Sara Moseley](https://lizmelville.com/how-to-finish-your-online-course/) - If you’ve ever felt completely stuck and overwhelmed about creating your online course, I have a very special guest joining me today to help you! Sara Moseley helps brilliant coaches, consultants and small business owners create amazing online courses using their expertise and experience. She knows exactly how to help you tap into your knowledge
- [What Needs Fixing When Your Ads Ain't Working](https://lizmelville.com/how-to-fix-your-facebook-ads/) - Ever found your ads not performing the way you expected them to? Or paying waaaaay too much for your leads and got no idea why or how to fix it? Maybe your ads are being seen by a lot of people.....but they're not signing up for your freebie or webinar? Well, before you burn it
- [What Type Of Launch Should You Choose?](https://lizmelville.com/what-type-of-launch-is-best/) - Webinar, video series, live launch, challenge.....or a combination of them all! When it comes to what type of launch to run, there's a lot of methods......and tech....to choose from! So which one is going to be best for you? It's all too easy to agonise over this, and worry about which marketing method will be
- [How much should you spend on the ads for your launch?](https://lizmelville.com/how-much-to-spend-on-facebook-ads/) - If there's one question about Facebook ads that's guaranteed to get your palms sweating and strike fear into your bank balance, it's this....."How much should you spend?" What will you need to spend to hit that revenue goal you're dreaming of? How much should you spend getting people to your sales page? And if you've
- [Why NOT using Facebook ads is keeping you stuck and playing small](https://lizmelville.com/why-not-using-facebook-ads-is-keeping-you-stuck/) - "And I did it without using Facebook ads...." How many times have you said this proudly to yourself, or heard others say this at the end of successfully promoting their online course? Like it's some kind of badge of honour to get there without using ads? And I get it. Because why pay for something
- [From Fearful of Ads to a 6-Figure Membership - with Allison Hollinger](https://lizmelville.com/6-figure-membership-using-ads/) - Encore! I’m bringing back an episode of the Ads That Convert podcast that is likely to inspire you to begin using Facebook ads in your next launch! Imagine feeling scared and worried about running Facebook ads only to find yourself spending five figures on ads, and generating $10,000 per month in recurring revenue less than
- [How Emily Tripled Sales & Reduced Ad Costs in only 5 Months - with Emily Hawkins](https://lizmelville.com/how-emily-tripled-sales-reduced-ad-costs-in-only-5-months-with-emily-hawkins/) - Imagine if you could triple your income in 5 months using Facebook ads and a few tweaks to your sales process? What difference would that make to your life and business? That’s exactly what this week’s guest on the Launch Lab Podcast did! I’m joined by Emily Hawkins as she shares her journey from struggling
- [5 Top Tips to Get More People On Your Webinars](https://lizmelville.com/5-tips-to-get-more-people-on-webinars/) - If you're anything like me, then there's a good chance you feel really excited when you see a webinar filling up with registrants......and then completely embarrassed when very few people show up live! It's enough to make you want to hide, rather than face the shame of presenting to a handful of people! So how
- [Behind the Scenes of my Membership Beta Launch](https://lizmelville.com/behind-the-scenes-of-a-beta-membership-launch/) - The Launch Society has, well....launched! That’s right, the membership community to help you launch your online courses has finally opened its doors (and closed them again). So in this episode of the Launch Lab Podcast, I’m going behind the scenes into the process, the details and the numbers of the beta launch of my own
- [Is Video Really Better in Your Facebook Ads?](https://lizmelville.com/is-video-better-in-your-facebook-ads/) - Are video ads better than other kinds of ads....is a question I am often asked when people are wrestling with creating their Facebook ads and want them to perform as well as possible. While my answer may not be the direct “yes” that people might expect, there are lots of considerations to make before you
- [5 Essential Things You Must Do Before Running Facebook Ads](https://lizmelville.com/5-things-you-must-do-before-running-facebook-ads/) - If you’ve been holding off on running Facebook ads to promote your challenges, webinars and support your launches, you'll want to listen in to this episode of the Launch Lab Podcast right now! Because I’m sharing 5 essential (and very important) things that you must do BEFORE diving into Facebook Ads Manager, and which are
- [What a Bad Experience with Outsourcing Taught Andy about Facebook Ads](https://lizmelville.com/what-a-bad-experience-with-outsourcing-taught-andy-about-facebook-ads/) - This week on the Launch Lab Podcast, I’m welcoming Andy Brown of The Disruptors Club to the show, to talk about his experience with a few Facebook Ads managers that left him with burned fingers, and realising he would need to take the reins and run ads himself. Once he made the decision, and jumped
- [How much to spend on Facebook ads when you're just starting out](https://lizmelville.com/what-to-spend-on-facebook-ads/) - When you're just getting started with Facebook ads, deciding on a budget you feel comfortable with....but that will also give you results...can be a tricky decision! If this is something you've been wrestling with, then this episode is for you. I'm breaking down the most important factors affecting your decision on what to spend, including
- [How personal video is transforming relationship selling for online creators](https://lizmelville.com/how-personal-video-is-transforming-relationship-selling/) - Calling all online course creators! Are you ready to take your business to a new level with the use of personalized video? This week, I’m joined by Oli Bridge from Bonjoro, and we’re diving into how online course creators can use personalized videos to their customers to build a deeper connection and relationships with people...
- [Which trademarks should you prioritize in your business - with Joey Vitale](https://lizmelville.com/which-trademarks-should-you-prioritize-in-your-business-with-joey-vitale/) - Why are trademarks important? Which trademarks should you be prioritizing in your business? How often have you found yourself asking these questions? In this weeks’ episode I was joined by special guest (and good friend) Joey Vitale; to discuss trademarks, registration marks and copyright. Joey is going to walk you through what feels like a
- [What the Apple iOS 14 Changes Mean for Facebook Advertisers](https://lizmelville.com/what-the-apple-ios-14-changes-mean-for-facebook-advertisers/) - What is happening to Facebook advertising with Apple making changes to their operating system? With iOS 14 rolling out, there are a few things you will need to consider where Facebook ads are concerned so that you stay ahead of the game and bring in those hot leads and conversions! In this episode we're exploring
- [Is Clubhouse a Passing Craze or Here to Stay?](https://lizmelville.com/is-clubhouse-a-passing-craze-or-here-to-stay/) - If you’ve been on Facebook, or any other social media platform lately, I’m sure you’ve seen a post or two (or two hundred) about Clubhouse! You might have already dived straight in to see what it’s all about. Or, you could be one of the people who is trying to avoid it all! It
- [7 Reasons Why Your Ads Aren't Working](https://lizmelville.com/7-reasons-why-your-ads-arent-working/) - Let me ask you a question... Do you sound like this when it comes to your Facebook ads? "My Facebook ads just DON'T work! Why can’t I get my ads to work? Do you feel like you're at your wits end trying to figure out what could be going wrong? I'm here to stop
- [How to Bounce Back from a Failed Launch](https://lizmelville.com/how-to-bounce-back-from-a-failed-launch/) - Why did my launch fail? Why did no one show up? Should I even bother trying this again? If these questions are going through your head​, you may have recently experienced a launch that just didn’t measure up to your expectations! , you may have recently experienced a launch that just didn’t measure up
- [How to Deal With Those Nasty Trolls](https://lizmelville.com/how-to-deal-with-those-nasty-trolls/) - Are trolls popping up on your posts? And not just popping up, but getting you down too? You know who I mean... the people who show up in the comments on your ads and do their best to tear you down? The ones who offer no value and just exist to be hurtful in
- [3 Ways to Check if iOS14 is Affecting Your Ad Results](https://lizmelville.com/3-ways-to-check-if-ios14-is-affecting-your-ad-results/) - Is Apple’s iOS14 the real reason your ads aren’t working? The unpopular truth, is that your ad results might not have anything to do with iOS14. Before you get yourself worked up over what could be happening with your latest Facebook ad results, have a listen to this episode to discover the 3 ways
- [How One Tiny Tweak Trebled Sales of a Program](https://lizmelville.com/how-one-tiny-tweak-trebled-sales-of-a-program/) - When we look back at launches that didn’t go 'to plan', we tend to think it was something major that knocked the entire thing off course. But... that's not always the case! This week, I'm here to share something that was pretty small, that had a much bigger impact than I ever could have
- [How to Get Paying Clients with a Facebook Group - with Christina Jandali](https://lizmelville.com/how-to-get-paying-clients-with-a-facebook-group-with-christina-jandali/) - How many times have you asked yourself: How do I grow my Facebook group? How do I get more engagement within my Facebook group? And once I've done that, how do I sell to my Facebook group? This week, I'm joined by special guest, Christina Jandali. And in this episode of The Launch Lab
- [How to Sell On Webinars Without the Sleaze - with Catherine Watkin](https://lizmelville.com/how-to-sell-on-webinars-without-the-sleaze-with-catherine-watkin/) - Ever found yourself struggling to find the balance between HELPING people who need your services, and MAKING sales? Or have you sat there worrying that your price is too high? Or that you don’t have enough bonuses? How often do you feel as though your energy changes the second you ask for the sale?
- [Create, Launch & Grow Your Podcast - with Lynsay Gould](https://lizmelville.com/create-launch-grow-your-podcast-with-lynsay-gould/) - How do I start a podcast? What do I talk about in my episodes? How do I grow my podcast? How do I get more podcast listeners? These are just a few of the questions that get answered when Lynsay Gould takes the microphone in the Launch Lab Podcast! In this episode, I took
- [How to Build an Online Business That Stands The Test of Time - with Karen Kissane](https://lizmelville.com/how-to-build-an-online-business-that-stands-the-test-of-time-with-karen-kissane/) - How do you make sure that your business is still around in ten years time? How do you ensure that your business not only has the resilience to stick around, but also to fund the lifestyle you want to live?
- [How to Simplify the Tech & Marketing of Your Online Business - with Toni Martin](https://lizmelville.com/how-to-simplify-the-tech-marketing-of-your-online-business-with-toni-martin/) - Do you struggle to know where to start when it comes to "all things tech" in your business? You want to generate leads and send them on the journey to becoming paying customers, BUT... you don't quite know how to do it! Meet today's special guest, Toni Martin. Toni is an absolute ninja when
- [Getting More Followers, Leads and Sales From Instagram - with Samantha Parker](https://lizmelville.com/getting-more-followers-leads-and-sales-from-instagram-with-samantha-parker/) - Posts… stories… Reels…. IGTV… Instagram can be a bit of a minefield if you don’t know what you should be posting AND that can lead to that little problem that hits so many of us – known as “social media paralysis”! Just the changes to Instagram alone can leave you feeling overwhelmed! And this
- [Live Launch or Evergreen - Which is Best?](https://lizmelville.com/live-launch-or-evergreen-which-is-best/) - Stick to the emotional rollercoaster and stress of live launching….or automate the whole shebang and put it on evergreen? The thought of “passive” income and having sales come in on autopilot can be tempting. But is live launching or evergreen best for YOUR business? In this episode of The Launch Lab Podcast, I’ll this
- [An Introvert's Guide to Growing A Successful Business Your Way - with Cat Paterson](https://lizmelville.com/an-introverts-guide-to-growing-a-successful-business-your-way-with-cat-paterson/) - Are you an introvert who feels as though building an awesome and profitable business is out of your reach? You know the feelings I mean… You’re scared to put yourself out there. You start with the best of intentions but freeze up. You might already have a business and do your best to avoid
- [How to Fix Your Evergreen Funnel and See the Sales Flowing Through - with Jackie Muscat](https://lizmelville.com/how-to-fix-your-evergreen-funnel-and-see-the-sales-flowing-through-with-jackie-muscat/) - Are you struggling to get customers through your evergreen sales funnel? What if you could have a chat about it with a master of persuasion, a sales psychology buff, and an evergreen funnel specialist? That’s exactly what we have on this episode of the Launch Lab podcast! My friend, and special guest Jackie Muscat,
- [Episode 16: What You Need to Know BEFORE you start running Facebook ads](https://lizmelville.com/016-where-to-start-with-facebook-ads/) - For most of us, there comes a point in our businesses where we want to use Facebook ads to reach more people faster. So ads almost become a necessity for many business owners. But figuring it all out as you go along, is not the best way to learn, and can often lead to disastrous
- [Episode 12: To Boost or Not to Boost?](https://lizmelville.com/012-should-i-boost-a-post/) - To boost or not to boost a post? These are two questions that I'm asked 99% of the time when people want to "pick my brains"! In fact, at an event I spoke at last week, we did amazing round the table sessions, where every speaker sat at each table in turn, and answered questions

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## Categories

- [podcast](https://lizmelville.com/category/podcast/) - Facebook ads strategist, Liz Melville, shares her top strategies and killer tips for running Instagram and Facebook ads that get results. Whether you’re creating your first Facebook ad, or are a more seasoned advertiser, you’ll discover how to write ad copy that gets clicks, make sense of your ads manager dashboard, and learn simple tips to help you feel confident about setting up your ads, and making the right decisions about your ad performance. Liz breaks it all down into plain English, so you can take action today to get more leads, fill your online courses, and build your personal brand using Facebook ads.
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