While most people try to skip setting up a launch runway or having an effective pre-launch strategy, the truth is that it has a pretty big impact on setting your launch up for success!
In this short and sweet episode, I'll be covering not only the function and purpose of a pre-launch, but also how to make the most of your ad spend while you're coasting down the runway!
I'll also be sharing the most effective type of ad to use in your runway…..and it might come as a surprise!
What You'll Discover:
- What is a launch runway…..or pre-launch?
- The first step to take when preparing to launch your course.
- What is the purpose of a prelaunch, and what is the one piece of content that will help you achieve that purpose?
- What ads should you be running during your prelaunch to create buzz for launch day?
- How long do you run these ads before they become tired?
Join Launched – my 3 month group coaching program:
https://lizmelville.com/launch
Get on the waitlist for Ads On Fire!
www.lizm9.sg-host.com/coursewaitlist
Join my Facebook Community
https://lizmelville.com/community
To connect with me and share your thoughts on the podcast:
- Leave a note in the comment section below.
- Message me on Facebook or Instagram
- Facebook Group
To help out the show:
- Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
