Episode 60: How to Create Maximum Impact in Your Launch Runway

While most people try to skip setting up a launch runway or having an effective pre-launch strategy, the truth is that it has a pretty big impact on setting your launch up for success!

In this short and sweet episode, I'll be covering not only the function and purpose of a pre-launch, but also how to make the most of your ad spend while you're coasting down the runway!

I'll also be sharing the most effective type of ad to use in your runway…..and it might come as a surprise!

 

What You'll Discover:

  • What is a launch runway…..or pre-launch?
  • The first step to take when preparing to launch your course.
  • What is the purpose of a prelaunch, and what is the one piece of content that will help you achieve that purpose?
  • What ads should you be running during your prelaunch to create buzz for launch day?
  • How long do you run these ads before they become tired?

 

Join Launched – my 3 month group coaching program:ย 

https://lizmelville.com/launch

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Get on the waitlist for Ads On Fire!

www.lizm9.sg-host.com/coursewaitlist

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Join my Facebook Community

https://lizmelville.com/community

 

To connect with me and share your thoughts on the podcast:

 

To help out the show:

  • Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

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Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!