How much time do you usually give yourself to promote the launch of your online course? Do you tend to start sending emails a couple of weeks before the free experience kicks off? Or maybe you give yourself a month or more in advance?
But what do you do BEFORE that? Because if you're not using that important pre-launch period to create impact ahead of your launch, then you could be missing an important trick! And it could make all the difference in the success of your actual launch.
So this week in the Launch Lab Podcast, I’m sharing 3 key steps to creating maximum impact for greater launch success.
[1:40] How long is your typical launch runway?
[2:40] What most successful entrepreneurs do to ensure they crush their launches
[6:00] 3 simple and effective steps to follow in order to make the absolute most of your launch runway.
[7:21] Where do you start?
[13:20] How launch runways are like dating and how not to get ghosted during the process.
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Be one of the Founding Members when this amazing membership community opens soon! It's THE place to get all the support you need to create, promote and launch your own online course to the world.
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
