Episode 26: The Importance of Knowing Your Niche – with Tamiko Kelly

In this episode, I'm chatting with the founder of Sleep Well Wake Happy and creator of the Feel Like Yourself Again baby sleep solution, Tamiko Kelly.

Tamiko is a certified sleep consultant, a holistic health practitioner, as well as an international speaker. Before diving into todayโ€™s topic Tamiko tells her background story and what steps led her to the creation and opening of her business.ย 

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You'll discover:

  • What got Tamiko started with Facebook ads back in 2013: the reaction, and the impact they had on her business.
  • How Tamiko specifically targets smaller audiences, what she calls micro-niching, in order to reach exactly the right people with her ads.ย 

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Quotes from this episode:

โ€œFacebook ads are just like anything else in your business. Weโ€™re not throwing spaghetti at the wall and seeing what sticks. Thatโ€™s not the right way to run a business.โ€

โ€œIf you think Facebook ads won't work in your niche or business…..youโ€™re just making excuses. Itโ€™s not true.โ€ย 

โ€œGetting low cost leads because your messaging is so on point, youโ€™ve done the research, and youโ€™ve truly worked at it.โ€

 

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Are you interested in learning more about Facebook Advertising? Visit me on the following channels:

 

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!

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Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!