In this episode, I'm chatting with the founder of Sleep Well Wake Happy and creator of the Feel Like Yourself Again baby sleep solution, Tamiko Kelly.
Tamiko is a certified sleep consultant, a holistic health practitioner, as well as an international speaker. Before diving into today’s topic Tamiko tells her background story and what steps led her to the creation and opening of her business.
You'll discover:
- What got Tamiko started with Facebook ads back in 2013: the reaction, and the impact they had on her business.
- How Tamiko specifically targets smaller audiences, what she calls micro-niching, in order to reach exactly the right people with her ads.
Quotes from this episode:
“Facebook ads are just like anything else in your business. We’re not throwing spaghetti at the wall and seeing what sticks. That’s not the right way to run a business.”
“If you think Facebook ads won't work in your niche or business…..you’re just making excuses. It’s not true.”
“Getting low cost leads because your messaging is so on point, you’ve done the research, and you’ve truly worked at it.”
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
