I’m so excited to be answering your questions on today’s episode of Ads That Convert!
I asked what was on your mind, and you delivered, so today we’ll be answering questions like “What are the key stats to focus on for each type of ad?” and “What’s the best converting ad for building a list before the launch runway begins?”
It takes time to find the winning formula for your Facebook ads, but without knowing which stats are important, will you even know if you find it? Don’t worry, after this episode, you will! I’ve got you covered!
In This Episode!
- Engagement and video view ads and what stats are relevant to them.
- Ads that drive traffic, and what are the 3 key stats for them?
- Conversion ads and how to track their performance effectively
- Reverse engineering ads for a launch, and the best time of the week to start.
- Which is the best ad for building a mailing list?
Soundbites from this Episode:
“I really want to help you simplify your ad campaigns”
“All too often we can focus on the wrong numbers, think our ads are working well, and it’s just not the case”
“You might be prepared to pay more for clicks if that link is leading through for you to sell a high ticket offer.”
“What is a good cost per lead?”
“Facebook needs time to optimize your ads”
“Give yourself as much time as possible to do that prelaunch activity”
Links & Resources
Episode 3 – Why Your Facebook Ad Isn’t Working
Episode 6 – Which Campaign Objective Should I Choose?
Episode 14 – How Much Should I Spend On My Ads?
Facebook Live: How to Create a Messenger Bot to Skyrocket your Engagement Today
To connect with me and share your thoughts on the podcast:
- Leave a note in the comment section below.
- Message me on Facebook or Instagram
- Facebook Group
To help out the show:
- Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
