Episode 36: What are the key stats to focus on for each type of ad?

Iโ€™m so excited to be answering your questions on todayโ€™s episode of Ads That Convert!

I asked what was on your mind, and you delivered, so today weโ€™ll be answering questions like โ€œWhat are the key stats to focus on for each type of ad?โ€ and โ€œWhatโ€™s the best converting ad for building a list before the launch runway begins?โ€

It takes time to find the winning formula for your Facebook ads, but without knowing which stats are important, will you even know if you find it? Donโ€™t worry, after this episode, you will! Iโ€™ve got you covered!

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In This Episode!

  • Engagement and video view ads and what stats are relevant to them.
  • Ads that drive traffic, and what are the 3 key stats for them?
  • Conversion ads and how to track their performance effectively
  • Reverse engineering ads for a launch, and the best time of the week to start.
  • Which is the best ad for building a mailing list?

 

Soundbites from this Episode:

โ€œI really want to help you simplify your ad campaignsโ€

โ€œAll too often we can focus on the wrong numbers, think our ads are working well, and itโ€™s just not the caseโ€

โ€œYou might be prepared to pay more for clicks if that link is leading through for you to sell a high ticket offer.โ€

โ€œWhat is a good cost per lead?โ€

โ€œFacebook needs time to optimize your adsโ€

โ€œGive yourself as much time as possible to do that prelaunch activityโ€

 

Links & Resources

Episode 3 – Why Your Facebook Ad Isnโ€™t Working

Episode 6 – Which Campaign Objective Should I Choose?

Episode 14 – How Much Should I Spend On My Ads?

Facebook Live: How to Create a Messenger Bot to Skyrocket your Engagement Today

 

To connect with me and share your thoughts on the podcast:

 

To help out the show:

  • Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!

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Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!