Is Video Really Better in Your Facebook Ads?

Are video ads better than other kinds of ads….is a question I am often asked when people are wrestling with creating their Facebook ads and want them to perform as well as possible.

While my answer may not be the direct โ€œyesโ€ that people might expect, there are lots of considerations to make before you go all in with video ads and choose to run them over static images!

So, if youโ€™ve been wondering whether or not you should be using video to connect with your audience, click play on this episode and join me as we dive deep on whether video really is better than other types of ads. And learn exactly why why video is so powerful, and how to ensure that your videos are as effective as they possibly can be!

 

In This Episode:

[2:30] What are you trying to accomplish with your video ads?

[3:30] Why is video so powerful?

[7:00] How do you ensure that your video content will be high quality enough to capture people's attention?

[8:50] What should you take into consideration before going all in with video ads?

[12:30] In what instance is a video more effective than other mediums

 

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!

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Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!