Are video ads better than other kinds of ads….is a question I am often asked when people are wrestling with creating their Facebook ads and want them to perform as well as possible.
While my answer may not be the direct “yes” that people might expect, there are lots of considerations to make before you go all in with video ads and choose to run them over static images!
So, if you’ve been wondering whether or not you should be using video to connect with your audience, click play on this episode and join me as we dive deep on whether video really is better than other types of ads. And learn exactly why why video is so powerful, and how to ensure that your videos are as effective as they possibly can be!
In This Episode:
[2:30] What are you trying to accomplish with your video ads?
[3:30] Why is video so powerful?
[7:00] How do you ensure that your video content will be high quality enough to capture people's attention?
[8:50] What should you take into consideration before going all in with video ads?
[12:30] In what instance is a video more effective than other mediums
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
