“What is a Facebook Pixel?!”
Before we get started with this episode, I feel I need to answer this question!
A Facebook Ad Pixel is that pesky piece of HTML code that every advertiser should be using for their business (I say “should”, because I know not everyone does!).
It is specific to YOUR ad account, and will be the go-between from your website and Ads Manager so you can track the actions visitors take on your website, as well as the progress and results of your ads.
Now, you may be running for the hills at the sound of tech-talk, but keep listening. Because on this episode, I am going to give you 6 simple steps to follow so you can easily find and set up your pixel perfectly – even if you're a complete technophobe!
(You can also follow along by downloading my free Step by Step Guide to Using the Facebook Ad Pixel for Better Campaign Results! Get the guide by clicking here).
Step 1: Where you find your Facebook Pixel.
Whether you are an Ads Manager pro, A Business Manager genius or someone who is just starting out, snagging your Facebook Pixel really is a breeze!
Step 2: How to copy the code.
Once you've located your pixel, it's a simple case of clicking a button to copy the entire code.
Step 3: Learn where to put it.
I will walk you through the exact places (yes, more than one location!) to put the Facebook Pixel on your website to track activity.
Step 4: How to make sure you did it right.
This isn’t just a “one-and-done” job! Just like in school, there are ways to double-check your work to get an A+!
Step 5: Find out about “re-targeting”.
You know how when you are browsing on Amazon and you put something in your cart, but then all of a sudden it shows up your Facebook newsfeed, reminding you to purchase it? That is called “re-targeting”!
Spooky, yet effective and necessary for a successful Facebook Ad!
Step 6: How to track conversions.
Conversions are what we want, so this is a crucial step you really want to stick around to hear about!
Now you're all set!
So there you have it! Between this episode and my free guide, you are all set to fire off your very first Facebook Pixel!
Even if this is sounding super complicated geeky and techy, remember that it’s not. Take your time, go through the steps in this podcast episode and the step-by-step guide that accompanies this episode, and you'll be good to go!
Download my Guide to Facebook Pixels
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
