This week's episode is sparked by a rather unusual listener question…..
“How do I spend MORE on ads?!?! We’re ramping up a launch but can’t get to the ad spend we need. We are TRYING to spend money and don't know how to get the ad spend to go higher!!!”
Great problem to have! But just what do you do when your ads are going gangbusters, you know you can smash it on the number of leads you generate if you can just spend more money…….but you don’t know how!
In this week's episode you'll discover:
- How to identify an ad that's ready to go BIG!
- How to safely spend more on an ad that's running, without blowing your results
- A ninja hack for lasering in on your best audiences, for even better results as you scale!
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- Leave a note in the comment section below.
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- Leave an honest review on iTunes. I read each one personally, and would love to give you a shout out on the show
- Subscribe on iTunes.
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
