“Why are my Facebook ads not working?”
Whether you are an experienced user or a newbie to the Facebook ads scene, there comes a time when a campaign just doesn’t perform the way you had hoped it would. Staring blankly at the Ads Manager dashboard is no fun, so that’s why today’s episode of the Ads that Convert podcast is all about how to identify why your ad isn’t performing, what needs to be fixed and how to fix it.
My first piece of advice is, of course, “Don’t panic!”. I am going to share with you the “Melville Method” to fixing Facebook ads, and soon you will be turning your ads around so they will convert like crazy and get the attention they deserve!
Here is a brief overview of what we will be discussing in today’s episode:
Step 1: Check Cost Per Result (CPR).
This will depend on the type of campaign you’re running: Conversion, Traffic or Boosted Post. It’s important to take a step back at this stage and not to get attached to cheap leads or clicks – remember, it’s about the value of each result!
Step 2: Check Click Through Rate (CTR).
The click through rate will tell you how well your audience are reacting to your ad. Are they finding it interesting or do they think it is dull as dishwater? Don’t worry, the CTR metrics will reflect their behavior so you can make the necessary adjustments!
Step 3: Check your landing page conversion rate.
A landing page is the website page your audience will land on after they click the link in your ad. What is the percentage of total visitors who are actually signing up for your offer, whether it be a webinar, a service or freebie? If it is low, start thinking of reasons why. Some things to think about are copy, graphics, colors and layout.
Mission, Accomplished!
You're on your way to a high-performing Facebook ad! In fact, if you print out my checklist, I will show you where to find all of this information on your Ads Manager dashboard, as well as examples of what a “good stat” looks like. Remember to never get discouraged! There are a number of changes you can make to your Facebook ad so it goes from “dull” to “dazzling” – and it may even be a simple tweak or two! However, if you need to scrap it, it’s no big deal, because now you know what to look for when creating your new campaign.
Listen to this episode to get the details, and don’t forget to download the guide, 3-Step Understanding What Needs Fixing When Your Ads Ain't Working.
Thanks for being here!
To share your thoughts on the podcast:
- Leave a note in the comment section below.
- Or DM me on Messenger or Instagram
- Share this show on Facebook, Instagram or Twitter
To help out the show:
- Leave an honest review on iTunes. I read each one personally, and would love to give you a shout out on the show
- Subscribe on iTunes.
Right click here, and save as to download this episode to your computer
Connect with me on Social Media
Are you interested in learning more about Facebook Advertising? Visit me on the following channels:
![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
