How do you make sure that your business is still around in ten years time?
How do you ensure that your business not only has the resilience to stick around, but also to fund the lifestyle you want to live?
Today I am joined by an amazing lady, who is also fast becoming a good friend Karen Kissane.
And in this episode we're diving into how you set up a business that will truly stand the test of time AND compliment the life you aspire to have!
We get into quite a few fun and fascinating topics including why many entrepreneurs struggle to build sustainable sales in their business, why some offers get customers buying while others get crickets, and how to get people showing up once you have the strategy mapped out and the offer created!
If you’ve been struggling with overwhelm and wondering what your next move should be, you could find your solution right here. This episode covers a lot of ground. You may need to listen twice to get it all!
In this episode:
[6:30] You can’t have an amazing business and have a chaotic life.
[10:00] Why don’t people start businesses that last? Where do business owners go wrong?
[15:05] Is the lack of strategy and planning a result of the barrier to entry to online business being so low?
[23:40] How do people figure out the difference between an offer and a GREAT offer that people want to buy?
[27:35] How integral is your offer to the core operation of your business?
[33:15] How to avoid diluting your message and ensure your potential customers understand the outcome you provide!
[36:20] Once you have the fundamentals figured out, where do you show up to get people to your offer?
Karen's Offer Creation Template | Website | Facebook Group | Instagram
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
