How to Bounce Back from a Failed Launch

 

Why did my launch fail? Why did no one show up? Should I even bother trying this again?ย 

If these questions are going through your headโ€‹, you may have recently experienced a launch that just didnโ€™t measure up to your expectations!

, you may have recently experienced a launch that just didnโ€™t measure up to your expectations!ย 

If thatโ€™s the case, then this episode is definitely one that youโ€™ll want to hit play and listen to.

Launches donโ€™t always go as plannedโ€ฆ and it can be for any number of reasons, so try not to take it personally! But WHY NOT Liz? Because itโ€™s not always something weโ€™ve done or not done! Sometimes it has nothing to do with you at all!ย 

So before you blame yourself for everything, dive into this episode and find out exactly HOW you can bounce back from a not-so-great launch!

 

In this episode:ย 

[1:50] Why the latest launch of Ads on Fire has not been all that easy.

[3:05] What can you do when your launch doesnโ€™t go as well as you hoped?

[4:10] What should you be doing before you get into launch mode?

[8:00] Why metrics are important in launch – but how should you use them?

[10:00] Why itโ€™s not a good idea to take the outcome of your launch personally.

[12:30] What should you do when your launch has ended and you havenโ€™t even come close to hitting your targets?

[14:00] The detail is in the debrief!

 

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!

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Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!