Why did my launch fail? Why did no one show up? Should I even bother trying this again?
If these questions are going through your head, you may have recently experienced a launch that just didn’t measure up to your expectations!
, you may have recently experienced a launch that just didn’t measure up to your expectations!
If that’s the case, then this episode is definitely one that you’ll want to hit play and listen to.
Launches don’t always go as planned… and it can be for any number of reasons, so try not to take it personally! But WHY NOT Liz? Because it’s not always something we’ve done or not done! Sometimes it has nothing to do with you at all!
So before you blame yourself for everything, dive into this episode and find out exactly HOW you can bounce back from a not-so-great launch!
In this episode:
[1:50] Why the latest launch of Ads on Fire has not been all that easy.
[3:05] What can you do when your launch doesn’t go as well as you hoped?
[4:10] What should you be doing before you get into launch mode?
[8:00] Why metrics are important in launch – but how should you use them?
[10:00] Why it’s not a good idea to take the outcome of your launch personally.
[12:30] What should you do when your launch has ended and you haven’t even come close to hitting your targets?
[14:00] The detail is in the debrief!
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