Why did my launch fail? Why did no one show up? Should I even bother trying this again?ย
If these questions are going through your headโ, you may have recently experienced a launch that just didnโt measure up to your expectations!
, you may have recently experienced a launch that just didnโt measure up to your expectations!ย
If thatโs the case, then this episode is definitely one that youโll want to hit play and listen to.
Launches donโt always go as plannedโฆ and it can be for any number of reasons, so try not to take it personally! But WHY NOT Liz? Because itโs not always something weโve done or not done! Sometimes it has nothing to do with you at all!ย
So before you blame yourself for everything, dive into this episode and find out exactly HOW you can bounce back from a not-so-great launch!
In this episode:ย
[1:50] Why the latest launch of Ads on Fire has not been all that easy.
[3:05] What can you do when your launch doesnโt go as well as you hoped?
[4:10] What should you be doing before you get into launch mode?
[8:00] Why metrics are important in launch – but how should you use them?
[10:00] Why itโs not a good idea to take the outcome of your launch personally.
[12:30] What should you do when your launch has ended and you havenโt even come close to hitting your targets?
[14:00] The detail is in the debrief!
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