You don't need me to tell you that times are uncertain right now, and COVID-19 has most people in a panic. But with all that's going on in our lives, how can we best adapt?
What we’re living through in the world, has brought up a lot of challenges that we’ve never really had to deal with before. People are afraid, and having to figure out how to generate an income online for the first time.
Those of us who are already running established online businesses are in an amazing position to be more flexible, keep our businesses running, and may not see some of the obstacles other people are facing. But we still need to adapt to the new world landscape. So on this week’s episode of Ads That Convert, I’m sharing 5 things that you can be doing to adapt your online business, so that you can weather the storm and get through these uncertain times!
What You'll Discover:
- The real deal about how businesses are responding to the current pandemic, and how existing online entrepreneurs are in a unique place to help.
- What kinds of things can you be doing to adapt to the lifestyle and business changes you’ve had to make?
- What do people need to hear from you right now?
- Should I be running Facebook Ads right now?
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
