When we look back at launches that didn’t go ‘to plan', we tend to think it was something major that knocked the entire thing off course.
But… that's not always the case!
This week, I'm here to share something that was pretty small, that had a much bigger impact than I ever could have imagined.
In this episode, I’m sharing the results of a launch from October 2020, and what happened when replicated that launch in April 2021.
Before you dive in, all I will say is that what seemed like a insignificant part of the process ended up having 3x the impact expected… and not in a good way!
AND, I'm sharing exactly what I did 1 month later and got the results I had months before!
In this episode:
[4:15] A trip down memory lane to one of my most successful launches ever.
[6:20] Comparing October 2020 and April 2021.
[7:40] How did launch conversions change from 8% to only 2.5%?
[10:00] The lightbulb moment! And what attracted the wrong audience to my launch.
[12:00] The third attempt with a minor tweak that provided major results!
[14:30] Planning ahead to the next launch to ensure the same great results!
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