When we look back at launches that didn’t go ‘to plan', we tend to think it was something major that knocked the entire thing off course.
But… that's not always the case!
This week, I'm here to share something that was pretty small, that had a much bigger impact than I ever could have imagined.
In this episode, I’m sharing the results of a launch from October 2020, and what happened when replicated that launch in April 2021.
Before you dive in, all I will say is that what seemed like a insignificant part of the process ended up having 3x the impact expected… and not in a good way!
AND, I'm sharing exactly what I did 1 month later and got the results I had months before!
In this episode:
[4:15] A trip down memory lane to one of my most successful launches ever.
[6:20] Comparing October 2020 and April 2021.
[7:40] How did launch conversions change from 8% to only 2.5%?
[10:00] The lightbulb moment! And what attracted the wrong audience to my launch.
[12:00] The third attempt with a minor tweak that provided major results!
[14:30] Planning ahead to the next launch to ensure the same great results!
Get the Guide!
https://lizmelville.com/troubleshooting
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
