How One Tiny Tweak Trebled Sales of a Program

 

When we look back at launches that didnโ€™t go ‘to plan', we tend to think it was something major that knocked the entire thing off course.

But… that's not always the case!

This week, I'm here to share something that was pretty small, that had a much bigger impact than I ever could have imagined.

In this episode, Iโ€™m sharing the results of a launch from October 2020, and what happened when replicated that launch in April 2021.

Before you dive in, all I will say is that what seemed like a insignificant part of the process ended up having 3x the impact expected… and not in a good way!

AND, I'm sharing exactly what I did 1 month later and got the results I had months before!ย 

 

In this episode:ย 

[4:15] A trip down memory lane to one of my most successful launches ever.

[6:20] Comparing October 2020 and April 2021.

[7:40] How did launch conversions change from 8% to only 2.5%?

[10:00] The lightbulb moment! And what attracted the wrong audience to my launch.

[12:00] The third attempt with a minor tweak that provided major results!

[14:30] Planning ahead to the next launch to ensure the same great results!

 

Get theย  Guide!ย 

https://lizmelville.com/troubleshooting

 

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

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Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!