How much should you spend on the ads for your launch?

If there's one question about Facebook ads that's guaranteed to get your palms sweating and strike fear into your bank balance, it's this…..”How much should you spend?”

What will you need to spend to hit that revenue goal you're dreaming of? How much should you spend getting people to your sales page? And if you've never run ads before, you might be wondering if you'll even get your money back….so are worried about spending anything at all!

So how do you figure it all out? Well, I'm here to help. In this episode of The Launch Lab Podcast, weโ€™re going to reverse engineer exactly what you need to spend on your ads to hit your goals and have a successful launch! So click play and let's start crunching your numbers!

 

In This Episode:

[4:10] The one thing struggling online course creators forget to do when planning out their ads

[5:55] How much do you need to spend to get the number of leads you require?

[12:25] Do your numbers feel attainable or do they seem too big to reach?

[14:50] How do you figure out your cost per lead?

[17:30] How much can you spend per lead and still remain profitable?

 

Resources

Grab your copy of my amazing Ad spend calculator: https://lizmelville.com/lab7download

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!

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Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!