If there's one question about Facebook ads that's guaranteed to get your palms sweating and strike fear into your bank balance, it's this…..”How much should you spend?”
What will you need to spend to hit that revenue goal you're dreaming of? How much should you spend getting people to your sales page? And if you've never run ads before, you might be wondering if you'll even get your money back….so are worried about spending anything at all!
So how do you figure it all out? Well, I'm here to help. In this episode of The Launch Lab Podcast, weโre going to reverse engineer exactly what you need to spend on your ads to hit your goals and have a successful launch! So click play and let's start crunching your numbers!
In This Episode:
[4:10] The one thing struggling online course creators forget to do when planning out their ads
[5:55] How much do you need to spend to get the number of leads you require?
[12:25] Do your numbers feel attainable or do they seem too big to reach?
[14:50] How do you figure out your cost per lead?
[17:30] How much can you spend per lead and still remain profitable?
Resources
Grab your copy of my amazing Ad spend calculator: https://lizmelville.com/lab7download
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesnโt mean that it isnโt worth figuring out! That is precisely what Iโve spent the majority of the year doing, and now Iโm excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by โLess is Moreโ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
