The first question I get asked when I'm talking to a new FB ads client is……”How much will I need to spend on my Facebook ads?”
And I get it! Because the last thing you want to do is spend more than you need to, but you've no idea how much it'll cost you to get leads from your ads!
So let's dive into a simple way you can keep a check on your spend and still turn in a PROFIT too!
3:22 The nuts and bolts of how FB ads work and how it affects your costs
4:57 Why you won't get leads from FB for $0.01….despite what others will tell you!
5:29 Are you using the RIGHT type of FB ad to get the results you want within budget?
8:25 How to calculate your ad spend limits so you never spend more than you make!
Want more support with your Facebook ads or marketing? Come and hang out with me in my FREE Facebook group at bit.ly/womenrockingonline
#livewithliz
![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
