Episode 31: How many ad variations should I use in a campaign?

Today I want to talk about how many variations and versions we should we test and set up during an ad campaign.

It's easy to get super creative, and have a whole range of versions of ad copy, images and videos we want to test. But, it's also important to do that in a way that gives you clear data on what is most effective in reaching your audience.

In this episode you'll discover:

  • How the Facebook Algorithm works in pushing out your ads
  • The best way to set up and split test your ads, so you don't get lost in the data!
  • How many ad variations to test at one time….and how many are too many.

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mum, lego-castle-builder, paddleboarder, beach-lover,
fb ads expert, podcaster, business badass.

About Your Host

Liz Melville is a highly regarded Facebook ads strategist, with over 9 years experience in promoting brands and businesses online.

Managing six figure ad spends and tight launch deadlines, Liz works with some of the biggest names in Facebook and online marketing.

Through her signature program, Ads On Fire, she has also mentored and taught countless online course creators and personal brands to unleash the power of Facebook ads in their business, and maximise and scale their launches.

Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!

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Get your FREE 3-Step Guide to fix an ad thatโ€™s failing... FAST!

Targeting, Traffic or Copy? Focus in on the metrics that matter to QUICKLY identify what’s going wrong with your ads.

Discover the simple benchmarks to decide whether your ad is flying or failing… and what to do about it!