Today I want to talk about how many variations and versions we should we test and set up during an ad campaign.
It's easy to get super creative, and have a whole range of versions of ad copy, images and videos we want to test. But, it's also important to do that in a way that gives you clear data on what is most effective in reaching your audience.
In this episode you'll discover:
- How the Facebook Algorithm works in pushing out your ads
- The best way to set up and split test your ads, so you don't get lost in the data!
- How many ad variations to test at one time….and how many are too many.
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