Imagine if you could triple your income in 5 months using Facebook ads and a few tweaks to your sales process? What difference would that make to your life and business?
That’s exactly what this week’s guest on the Launch Lab Podcast did! I’m joined by Emily Hawkins as she shares her journey from struggling to get people to sign up to her webinar, to bringing in $21,000 worth of revenue in a single month.
And what’s even more impressive is that she continually reduced the cost of those webinar leads, while increasing her revenue at the same time! What she’s managed to do since then, and the direction she’s planning to go from here are truly incredible, and I can't wait to share her story with you! Want to know how she did it? Click play and get ready to be inspired!
In This Episode:
[2:30] Where can you go get support and information in order to ensure that your launch goes as smoothly and successfully as it possibly can?
[6:00] What was going wrong with Emily’s course sales?
[11:58] Why was Emily nervous to launch her online course?
[18:40] Why did Emily choose to stick with a webinar launch when she could have changed direction and gone with something else?
[30:00] The HUGE leap Emily achieved in sales….and what lead to that increase.
[33:50] What Emily considers to be the best investment you could EVER make in your business.
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
