In episode 10, we talked about whether or not you’re really ready to use FB ads in your business. And I know from the feedback that I got, that this was a big wake up call for many of you!
But for those of you who have decided it’s a worthwhile investment to make……the next decision that comes up is often around hiring an ad consultant to do the work for you.
In this episode, I'll be discussing why you SHOULD NOT be hiring an ad consultant…..at least not yet.
In this week's episode you'll discover:
- Why it's so important to know your numbers before you decide to outsource the running of your ads
- The simple maths that tell you whether or not it's time to hire a consultant
- What to do next if you're not yet ready to outsource…..but you still want to run ads!
Links mentioned:
- Join the VIP Waitlist for next enrollment in ADS ON FIRE – the only Facebook ads course that specifically teaches the ad strategies that online course creators need to fill their webinars, build a massive audience, and launch like a pro!
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- Leave a note in the comment section below.
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- Leave an honest review on iTunes. I read each one personally, and would love to give you a shout out on the show
- Subscribe on iTunes.
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
