Posts… stories… Reels…. IGTV… Instagram can be a bit of a minefield if you don't know what you should be posting AND that can lead to that little problem that hits so many of us – known as “social media paralysis”!
Just the changes to Instagram alone can leave you feeling overwhelmed!
And this is where my special guest, Samantha Parker, comes in.
Sam has an incredible skill set and talent when it comes to making the most out of Instagram. Not only as a platform for marketing and promotion but also for using it to generate revenue!
Since Sam has been helping me with my own Instagram account, Iโve decided to ask her ALL THE QUESTIONS that Iโve been dying to ask.
This high paced episode covers A LOT, including:
- Where to start
- What content is best for repurposing
- How her team approaches Instagram for their clients and themselves
- What is the difference between all of the available posting styles!
Instagram has been growing in popularity among entrepreneurs, course creators and business owners – and if you've been looking for a simple guide on how the heck you should get started, click play… you won't need to look any further!
In this episode:
[5:02] Where do you take your first step with Instagram?
[8:32] How do reels differ from stories? And how do you use both effectively?
[12:50] How do you avoid getting caught up in vanity metrics and turn Instagram into revenue instead of just another platform you post to?
[14:04] How does Samanthaโs team approach Instagram?
[17:00] Where do you put your core content, and how do you use this to repurpose for other post options?
[19:00] The benefits of using an IG Live Room.
[21:20] What is the deal with hashtags, and how do you choose “good ones”?
[30:02] How do you overcome the fear of video and gain confidence to use it on Instagram?
Catch up with Samantha!
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![Advertising on Facebook has definitely become more challenging during 2021, but that doesnโt mean that it isnโt worth figuring out! That is precisely what Iโve spent the majority of the year doing, and now Iโm excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by โLess is Moreโ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!](https://lizmelville.com/wp-content/uploads/2021/11/Podcast-Featured-Image-1-768x402.png)
